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Solving the Mystery of ROI

For most of us, Marketing ROI can be a bit of a mystery. In this webinar, we pinpoint exactly what’s so mysterious about it, share how the best marketing organizations are tackling it, and get you started on your path to solving it.

Sam Melnick, VP of Marketing, and Jocelyn Brown, VP of Customer Success, discuss:

  • The 5 reasons why marketing ROI is elusive & what you can do about it
  • Our Hierarchy of Measurements for proving Marketing’s impact
  • How NI (formerly National Instruments), Pitney Bowes and Red Hat successfully measured marketing ROI

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at