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The Missing Link in Becoming Customer Centric

We can all become more customer-centric in our marketing organizations.
In marketing, most of the focus has been on customer-facing interactions, otherwise known as the front office of marketing. But without incorporating a strong back office, marketers will fall short in creating a true customer-first approach.

Join IDC’s Kathleen Schaub (VP of Research) and Allocadia’s Kristine Steuart (CEO) to discuss how marketers can supercharge their organization’s shift to customer centricity by connecting the back office of marketing.
They will answer questions such as:

  • What it means to connect the back office of marketing
  • Why your organization will not be able to break down detrimental silos without connecting the back office
  • How the back office of marketing enables you to scale your customer first approach

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at