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The New Rules for Marketing Planning in a Post-pandemic World

As we embark on 2022 planning, marketing leaders are asking themselves: “what changes do I need to make to our marketing strategy to drive growth in a post-pandemic world?

Is our former strategy still relevant? Has how we measure marketing changed for good? How do we efficiently and strategically focus on the right things and still drive business impact?

As the old saying goes, “there’s only one way to eat an elephant, bite by bite“. Listen to a round table chat with senior marketing leaders from Bombora, ON24, and ZoomInfo as they break down how to approach 2022 strategic planning.

You’ll learn

  • The 3 new rules of 2022 strategic planning
  • How leaders are measuring marketing performance differently post pandemic
  • What new tactics surprised our leaders that must be replicated in 2022


Tessa Baron, VP Marketing at ON24
Jeremie Audran, VP Strategy & Operations at ZoomInfo
Gabe Warford, Head of Experiential Marketing and Special Projects, Bombora