2021 Planning, Budgeting and Measurement Benchmark Results
For the last twenty years, marketing’s been on a crusade to measure revenue impact.
But over the last year, the playing field changed.
Marketing teams in high-growth companies shifted their focus from revenue accountability to operational efficiency, or ‘back office’ part of their department.
Allocadia and Iron Horse studied how these marketers drive demonstrable growth, and distilled the learnings into a new benchmark report with four key actions that marketing teams in high-growth organizations share.
Read the report and learn how to establish your marketing team as a growth driver.