What to Do in an Uncertain Marketing World

2021 Marketing Planning, Budgeting and Measurement Benchmark Results

For the last twenty years, marketing’s been on a crusade to measure revenue impact.

But over the last year, the playing field changed. 

Marketing organizations in high-growth companies have shifted their focus from revenue accountability to operational efficiency, or ‘back office’ part of their department. 

Allocadia and Iron Horse studied how these marketers drive demonstrable growth, and distilled the learnings into a new benchmark report with four key characteristics that marketing departments in high-growth organizations share.

Read the report and learn how to establish your marketing organization as a growth driver. 

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