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Your Marketing Performance Management Maturity Playbook

60% of marketers are missing the right tools to demonstrate the quantitative impact of marketing spend.

Don’t be one of them.

It’s one thing to say you want to improve and it’s another to put the work in and become a best in class marketer. Drive growth for your organization by adopting the mentality of running marketing like a business and the processes, data approaches, and technologies that achieve marketing excellence.

This is known as Marketing Performance Management (MPM).

Allocadia has long advocated for marketers to adopt MPM and now we’ve written the ultimate playbook to help you get there. We’ve created a self-led guide to assess your own status against our five dimension approach, and we’ll show you the next steps your organization needs to take.

Get this playbook to learn how to:

  • Align plans to corporate strategy
  • Hit spend targets and reconcile with Finance
  • Get meaningful metrics without doing spreadsheet gymnastics