Marketing organizations are facing ever-increasing pressure to demonstrate their impact on the business – yet most lack the ability to quantify and convey the value they are driving. Marketers that take an execute first, measure later approach simply never get ahead. And even those with mindful approaches to marketing planning can fall short when it comes time to translate those plans into an ongoing system of performance metrics. So where do you start?
In this webinar, special guest SiriusDecisions Senior Research Director, Ross Graber, will share how you can demonstrate marketing impact in your organization.
You’ll learn about:
- A core framework to help align marketing plans with an operational approach to demonstrating performance
- The process and technologies needed to create measurements that are well aligned with marketing’s goals
- The optimal role played by successful marketing operations leaders