Future of Work

Is Annual Marketing Planning Dead?
Despite an increasing need for mobility, annual marketing plans aren’t relics of a lost age. They provide a clear path for strategic marketing plans that align to company goals and targets. This being said, it isn’t always easy.  We spoke to marketing leaders about planning best practices to determine the...
Talend’s AMA: Pivoting Plans While Hitting Targets
Reacting with agility is impossible if you have to spend time scrambling to even understand where you’re at. Talend’s marketing organization wasn’t in that position this spring, thanks to key foundational changes they’d made at the end of 2019.   Although everything seemed to be changing, the only thing that didn’t...
PointClickCare’s AMA: Success Strategies to Move Forward in a Challenging Time
How do you choose between supporting your customers, growing your team, and responding quickly to challenges in a pandemic? If you’re Stephan Serwe, Senior Director of Marketing Operations at PointClickCare, you successfully managed all three this year.   PointClickCare is the leading cloud-based software platform for the senior care market  Because...
How COVID Changed Marketing & What Marketers Should Do About It
The world has changed significantly since the beginning of this year in response to the global pandemic and financial crisis. Marketing is not the same – for better and for worse.  The farther we move from the initial and abrupt challenges, the more marketers need to think about how to...
Skillsoft's AMA: Facing the Ultimate Test of Marketing Agility
Marketers have faced some of the hardest challenges of their careers this year. Our agility has been tested like never before. Skillsoft’s Jeremie Audran, VP Performance Marketing & Operations, is successfully leading a growing team thanks to new processes and technologies they’ve adopted to stay ahead of the curve. We...
How I Build Efficiency into Marketing Planning With Garth Bradley from Workfront
In his 18 years of marketing experience, Garth has built a track record developing high impact teams, building best-in-class marketing capabilities, and creating innovative Enterprise marketing programs and product marketing narratives to drive sales, build pipeline, and land business objectives. He’s currently the VP of Integrated Marketing at Workfront, and...
Why Scenario Planning Keeps Me Agile with Marina Antestenis from Comcast Business
Four years ago, Marina Antestenis joined Comcast where she successfully builds and leads campaigns to drive rapid revenue growth, cross sell to existing customers, and grow customer relationships. In her 20 years of experience, Marina has held senior leadership roles with technology and marketing firms including Comcast Business, Avoka Technologies,...
Planning for Growth with Doug Sechrist from Zenefits
With 20+ years of experience building and leading demand marketing teams, Doug Sechrist has a proven record of helping companies become high growth, successful SaaS leaders. He’s helped organizations efficiently grow by bringing sales and marketing teams together through process, automation, alignment and shared KPIs. His previous roles include VP...
3 Ways to Make Finance a Trusted Partner
Did you know that high-growth organizations are three times more likely to have collaborative marketing and finance teams?  Partnering with finance is the smart move for a marketer, and we’re here to show you how. Here are three ways to bury the hatchet and make finance your best friend. 1....
Learn How to Do Scenario Planning in 5 Minutes
Marketing planning isn’t about one perfect plan. It’s being able to execute the right tactics and campaigns at the right times. You can’t know the unknowable – but with effective scenario planning you can react quickly to whatever market shifts come your way.  Scenario planning enables marketing organizations to act...
How to Do Strategic Marketing Planning Right
Strategic planning is a term that quickly gained attention last year – and for a good reason. While the concept isn’t new to marketers, it’s become a critical tool we need to thrive in our new hybrid world. But do we really know what strategic marketing looks like? Because a...
The Road to Recovery Relies on Marketing Efficiency
We’ve been hearing for months about the new normal, but many of us are still guilty of thinking “when things return to normal…” in the back of our minds. Let’s rip the bandaid off together. There is no return to normal. This is it. We’re at the beginning of our...
Pivoting Marketing Plans for Today’s New Reality
Let’s address the issue right away: this is not the spring season that marketers have been planning for. Events are cancelled, we’re all working from home, and no one is sure exactly how long this will be our new normal. We’re all going to make some changes. Start at the...

Marketing has always needed to be agile, and it’s a critical skill for teams to embrace now more than ever. We all need to pivot our 2020 plans to align with today’s new reality. Be smart, be bold, and know that we’re all in this together!

How to Foster a Data-Driven Marketing Culture
It is fair to say that data is the new goldmine of our generation. The insights we’re able to pull from practically anything or anywhere are almost endless. But with so many points of information it can be tough to single out what really needs to be measured and why....
What is the Future of Marketing Planning?
There’s some debate over who said it… Winston Churchill or Benjamin Franklin… but the old adage states, “He who fails to plan is planning to fail.” It’s as true for marketers as it is for anything else in life. When everyone sees and understands where they’re going, they’ll execute more effectively and...
6 Steps to Successful Strategic Marketing Planning
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you’ll use to achieve those objectives, who is responsible for those metrics, and by when you’ll be achieving those goals.  What is the marketing planning process?  Step 1: Liaise with Other...
Is Your Marketing Plan Strategic?
You’re at your desk and you’re building out the marketing tactics you’re planning to do that month. Your list might look like this:  Hold 3 webinars Publish 6 blog posts  Launch 2 email nurture campaigns Feeling relieved, you turn to your calendar and start plugging dates in. We’ll do a...