Long-form for Life

Read more
Forrester's Strategic Budget Allocation
COVID-19 has made it more important for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward. Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key...
Annual Marketing Planning Is Not Dead
Annual marketing planning is an exciting time when marketing organizations chart their course for the year with the mindset of no goal is impossible and ready to overcome any challenge. Or not. In reality, marketing planning at enterprise organizations is rarely straightforward. Planning is long, there are many moving parts,...
How Today's CMO Can Leverage ROI to Prove Growth
Key findings from a survey of North American marketing decision makers How are marketers proving that the new and untested strategies they were forced to adopt over the last year were successful? How are they measuring and communicating marketing’s impact on company growth? In our newly-released survey of North American...
Forrester's Strategic Budget Allocation
COVID-19 has made it more important for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward. Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key...
Annual Marketing Planning Is Not Dead
Annual marketing planning is an exciting time when marketing organizations chart their course for the year with the mindset of no goal is impossible and ready to overcome any challenge. Or not. In reality, marketing planning at enterprise organizations is rarely straightforward. Planning is long, there are many moving parts,...

5 min or Less

Read more
How Freshworks is Turning Digital Channels into Predictable Revenue Streams
Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. Freshworks SaaS products are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13...

Video or Bust

Read more
The Strategic Marketing Planning Workshop with Forrester
Over the past year, business goals have continued to evolve due to the effects of COVID-19. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational...
The Strategic Marketing Planning Workshop with Forrester
Over the past year, business goals have continued to evolve due to the effects of COVID-19. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational...
Build & Manage a Centralized Marketing Budget
The majority of organizations today are using multiple spreadsheets, PowerPoints, Word, and other documents across several teams in order to get a view of their marketing spend status. When data is pulled from so many disparate sources it’s hard to grasp the full picture. What’s been spent? How much is...