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A Guide to the New Era of Agile Marketing Planning
Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape? It’s time to change habits. The CMO is no longer just the bullhorn for the brand; they are the lead conductor of the company’s growth engine.  Gartner The traditional planning process isn’t...
What to Do in an Uncertain Marketing World
2021 Marketing Planning, Budgeting and Measurement Benchmark Results For the last twenty years, marketing’s been on a crusade to measure revenue impact. But over the last year, the playing field changed.  Marketing organizations in high-growth companies have shifted their focus from revenue accountability to operational efficiency, or ‘back office’ part...
State of Spend - 2020 Marketing Investment Benchmarking Report
COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy.  We analyzed real-time adjustments marketing...
A Guide to the New Era of Agile Marketing Planning
Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape? It’s time to change habits. The CMO is no longer just the bullhorn for the brand; they are the lead conductor of the company’s growth engine.  Gartner The traditional planning process isn’t...
What to Do in an Uncertain Marketing World
2021 Marketing Planning, Budgeting and Measurement Benchmark Results For the last twenty years, marketing’s been on a crusade to measure revenue impact. But over the last year, the playing field changed.  Marketing organizations in high-growth companies have shifted their focus from revenue accountability to operational efficiency, or ‘back office’ part...

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Build & Manage a Centralized Marketing Budget
The majority of organizations today are using multiple spreadsheets, PowerPoints, Word, and other documents across several teams in order to get a view of their marketing spend status. When data is pulled from so many disparate sources it’s hard to grasp the full picture. What’s been spent? How much is...
Build & Manage a Centralized Marketing Budget
The majority of organizations today are using multiple spreadsheets, PowerPoints, Word, and other documents across several teams in order to get a view of their marketing spend status. When data is pulled from so many disparate sources it’s hard to grasp the full picture. What’s been spent? How much is...
6 Ways Strategic MOps is Changing in 2021
This year has been the most transformative year for businesses. We’ve had to ‘adapt’, ‘pivot’, ‘lean in’ but most of all, depend on each other to see us through. For strategic marketing operations leaders, the buck stops with you. With ownership over data, processes and technology, your revenue team depends on you...