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State of Spend - 2020 Marketing Investment Benchmarking Report
COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy.  We analyzed real-time adjustments marketing...
The 4 Actions of High-Growth Marketing Teams
2021 Planning, Budgeting and Measurement Benchmark Results For the last twenty years, marketing’s been on a crusade to measure revenue impact. But over the last year, the playing field changed.  Marketing teams in high-growth companies shifted their focus from revenue accountability to operational efficiency, or ‘back office’ part of their...
The Three Pillars of Your Marketing ROI Strategy
What’s the ROI on that? Does that question make you panic? Take a deep breath and relax – it’s going to be ok. 65% of marketers don’t have confidence in their ability to measure the impact of their marketing investments. In a time of economic uncertainty and resource constraints, it’s...
State of Spend - 2020 Marketing Investment Benchmarking Report
COVID and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they were spending and how it was driving business impact. Faced with upheaval of all we’ve previously known, marketers need a new set of benchmarks to guide their investment strategy.  We analyzed real-time adjustments marketing...
The 4 Actions of High-Growth Marketing Teams
2021 Planning, Budgeting and Measurement Benchmark Results For the last twenty years, marketing’s been on a crusade to measure revenue impact. But over the last year, the playing field changed.  Marketing teams in high-growth companies shifted their focus from revenue accountability to operational efficiency, or ‘back office’ part of their...

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How Freshworks is Turning Digital Channels into Predictable Revenue Streams
Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. Freshworks SaaS products are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13...

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Build & Manage a Centralized Marketing Budget
The majority of organizations today are using multiple spreadsheets, PowerPoints, Word, and other documents across several teams in order to get a view of their marketing spend status. When data is pulled from so many disparate sources it’s hard to grasp the full picture. What’s been spent? How much is...
Build & Manage a Centralized Marketing Budget
The majority of organizations today are using multiple spreadsheets, PowerPoints, Word, and other documents across several teams in order to get a view of their marketing spend status. When data is pulled from so many disparate sources it’s hard to grasp the full picture. What’s been spent? How much is...
Mastering Marketing Agility with Talend
The status quo in marketing has been thrown a wrench. Every marketer is looking for answers and ideas on how to adapt. We’re hosting a series of interactive chats with marketing leaders and operations experts to learn how they’re adapting to a new way of running marketing with agility today....