Long-form for Life

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Forrester's Strategic Budget Allocation
COVID-19 has made it more important for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward. Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key...
Hindsight Is 2020
Game-Changing Marketing Lessons from a Pandemic Year A new data report based on learnings from North American marketing leaders There hasn’t been a day since Spring 2020 that marketers haven’t had to push themselves to think smarter, react faster, and be more resilient. It was a difficult eighteen months, but...
How Today's CMO Can Leverage ROI to Prove Growth
Key findings from a survey of North American marketing decision makers How are marketers proving that the new and untested strategies they were forced to adopt over the last year were successful? How are they measuring and communicating marketing’s impact on company growth? In our newly-released survey of North American...
Forrester's Strategic Budget Allocation
COVID-19 has made it more important for marketers to strategically align their budgets with ongoing plans to sustain business impact. However, past budget decisions can make it challenging to execute on new plans that drive your strategy forward. Forrester has created a 6-Phase Strategic Budget Allocation Framework identifying the key...
Hindsight Is 2020
Game-Changing Marketing Lessons from a Pandemic Year A new data report based on learnings from North American marketing leaders There hasn’t been a day since Spring 2020 that marketers haven’t had to push themselves to think smarter, react faster, and be more resilient. It was a difficult eighteen months, but...

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How Freshworks is Turning Digital Channels into Predictable Revenue Streams
Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. Freshworks SaaS products are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13...

Video or Bust

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The Strategic Marketing Planning Workshop with Forrester
Over the past year, business goals have continued to evolve due to the effects of COVID-19. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational...
The Strategic Marketing Planning Workshop with Forrester
Over the past year, business goals have continued to evolve due to the effects of COVID-19. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational...
Basecamp to Everest: Journeys to ROI
Measuring ROI isn’t a one-size-fits-all approach. Each marketing organization’s journey to measuring, understanding, and ultimately acting on ROI data is unique. But there is one constant: we all want a clear vantage point that allows us to understand our marketing ROI and better plan for the journey ahead. We spoke with...