Featured Resources

How Talend is Measuring Performance During a Pandemic with Allocadia
Talend is a leading data integration and data integrity company, that enables every business to find clarity amidst the data chaos. In a single platform, Talend provides all the necessary capabilities that ensure enterprise data is complete, clean, compliant, and readily available to everyone who needs it throughout the organization....
A Guide to the New Era of Agile Marketing Planning
Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape? It’s time to change habits. The CMO is no longer just the bullhorn for the brand; they are the lead conductor of the company’s growth engine.  Gartner The traditional planning process isn’t...
Marketing Fast and Furious: 3 Ways to Shift to More Agile Marketing Planning
Revenue leaders are facing the steepest economic challenges seen in 10 years – leaner budgets and a need for hyper-efficiency makes static long-term planning obsolete. With ongoing environmental changes, the pains related to planning are amplified today. Our panel conversation with Comcast Business, Workfront, and Zenefits covers how marketing experts...
The RevOps Movement: Why Centralizing Marketing, Sales and Customer Operations is Critical in Today's Environment
As budgets tighten and resources become more constrained, businesses are pivoting to increase their efficiency and effectiveness. Leaders are evaluating beyond their go-to-market strategy; they’re assessing the processes and technology that support growth.  For enterprise leaders across sales, marketing, customer success and finance, it’s time to discuss Revenue Operations –...
How Skillsoft Gained Crucial Budget Visibility in a Crisis
Skillsoft helps companies unlock the potential in their most valuable asset: their people. Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development that drives business impact for modern enterprises. Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of...
Budgeting in a Crisis: How to Steer Your Ship Through the Storm
50% of CMOs don’t understand how their budgets are invested Gartner With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets are the ultimate expression of strategy for any marketing organization....
Your Marketing Performance Management Maturity Playbook
60% of marketers are missing the right tools to demonstrate the quantitative impact of marketing spend. Don’t be one of them. It’s one thing to say you want to improve and it’s another to put the work in and become a best in class marketer. Drive growth for your organization...
Ask Me Anything (AMA): Mastering Marketing Agility
The status quo in marketing has been thrown a wrench this year. Every marketer is looking for answers and ideas on how to adapt. Join marketing leaders and operations experts in an interactive coffee chat to learn how they are adapting to a new way of running marketing with agility...
Do More With ROI and Marketing Attribution
Data has power, but how can you harness it? Use marketing measurements like ROI and attribution to illustrate the business impact of your results. But which one should you use? Even the savviest marketers have been known to mix the two up. Misunderstanding the difference between ROI and attribution can...
Build & Manage a Centralized Marketing Budget
The majority of organizations today are using multiple spreadsheets, PowerPoints, Word, and other documents across several teams in order to get a view of their marketing spend status. When data is pulled from so many disparate sources it’s hard to grasp the full picture. What’s been spent? How much is...
The Marketing Planning Crash Course
Marketing planning is a complex process that occupies a lot of marketer’s time. For this crash course, we’ve identified three areas to focus on to create maximum impact: Strategic Planning Scenario Planning Partnering with Finance
Create Full Visibility into Marketing Budgets
Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Not only does Allocadia allow you to bring in the POs and actuals, it helps you...
Transform Marketing Planning
Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Allocadia has enabled us to have credibility in every conversation we have… we can change the...
How to Use Allocadia for Risk Management
How do you make intelligent decisions fast enough to keep up with the current market demands? In just 8 minutes, learn how Allocadia customers are using our Marketing Performance Management solution for risk management of their marketing plans and budgets.
Leading Through a Crisis: How to Adopt a Wartime CMO Mentality
Marketers have pivoted in response to the pandemic fallout of 2020. We now have leaner budgets, increased scrutiny from leadership, and buyers who are also under pressure. How do we build the road to recovery? Join our panel discussion to learn how our experts are operating with a ‘Wartime CMO’...