Marketing Performance

Here’s What Every CEO Should Expect From Marketing In 2018
Chief Executive asked us what CEOs should expect from their Marketing leadership as we head into the new year. To stay sharp, compete and win in 2018, we offered 3 key trends every CEO should be apprised of regarding their marketing organization.  A marketing back office renaissance A recent drop...
Eyes on the Prize: Proving Marketing Impact
None of us should be working in silos. Everyone is part of creating success for their company, and for some departments it’s easy to see their contribution. However, the marketing organization can be a little trickier. Marketers are increasingly asked to prove their impact. But how can they do this?...
Is Your Tech Stack Delivering ROI?
Technology is necessary to keep up with modern marketing, and it extends well beyond social media and advertising. There are a host of different tools to address marketing’s needs and many can be stitched together to create an integrated system. In 2017, almost half of all marketers (48%) had built...
4 Traps to Avoid When Trying to Measure ROI
There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. In a recent webinar entitled Solving the Mystery of ROI, my...
Cut Through the Chaos - 5 Changes Your Team Needs Today
The pressure on marketers to perform and drive impact grows daily, as does their to-do lists. Realistically, there isn’t enough time in the workday to do it all and your personal life starts making sacrifices. Missed dinners, no-show at spin class, and negotiations with the babysitter – does this sound...
The Key to Marketing Confidence
With an ever-evolving technology landscape, Marketers are adopters and influencers of innovation but are also susceptible to following trends to fit the status-quo. However, one item that has been top of mind with savvy marketers for years is measuring, tracking, predicting and understanding return-on-investment or ROI. One main reason for...
Struggling to Measure Up: Why are Marketers Missing the Mark?
Measuring impact is a universal struggle for marketers. More than 60% of Fortune 1000 CMOs claim they cannot quantify the impact of marketing in either the short or long term. There is a whole spectrum of suffering that ranges from having no idea where to begin, to marketers up to...
3 Ways to Ensure Marketing is Investing in the Right Programs
A century ago, John Wanamaker famously articulated “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Since then, this sentiment has plagued the marketing profession, weighing on a marketing leader’s shoulders like a guilty conscious. We don’t want to waste a single...
The Three Gold Standards of Marketing Data
Are you Measuring or are you Gathering Insights? Often, Marketing Ops professionals spend too much time trying to piece together different sets of data to answer the questions of the business. It’s hard to get at the real measurements needed (or wanted), and data quality is a constant issue due...