Marketing Performance

3 Ways to Ensure Marketing is Investing in the Right Programs
A century ago, John Wanamaker famously said “half the money I spend on advertising is wasted; the trouble is I don’t know which half.” That saying holds true for many marketers today. Although it’s worse because it’s now more than half – $50 billion in digital marketing and trade spend...
The Three Gold Standards of Marketing Data
Are you Measuring or are you Gathering Insights? Often, Marketing Ops professionals spend too much time trying to piece together different sets of data to answer the questions of the business. It’s hard to get at the real measurements needed (or wanted), and data quality is a constant issue due...
Mastering Marketing Financials to Better your Performance
A guest blog post from Joshua Jamieson, Senior Consultant at QuintoVate, a management consulting firm with broad experience in Marketing Operations and a singular focus on Marketing Performance. QuintoVate consultants strengthen the role of marketing by creating alignment and improving communication among marketing, finance, and IT.  Allocadia partners with QuintoVate to help our customers...
What Your Tech Stack Needs to Succeed
In the marketer’s world it seems like this is all anyone talks about. For good reason — this area of marketing has boomed over the last 10-15 years. And while many people first think about Marketing Automation and CRM when MarTech comes to mind, there are almost 4,000 marketing technologies available (as...
Five Crucial Aspects of a Thriving Tech Stack
Back in 2015, chiefmartec.com reported that 91% of marketers felt they didn’t have a complete or fully utilized tech stack. 91%! A year later, that number dropped to 68%, a solid improvement over the previous year but still not a strong vote of confidence in martech adoption and utilization (data for 2017...
Keepin’ it Clean: Why Data Cleanliness is Always Top of Mind for Successful Marketers
Spend some time with Marketing Operations professionals and it will become obvious how important data is to a high functioning Marketing department. This truth was validated when we interviewed dozens of marketers for our report, The Essential Framework for Optimizing Marketing Performance. During these conversations, many topics were discussed, but...
How Rev Ops and MPM Will Define the Future of Marketing
Here at Allocadia, we’ve broken Marketing into two integral parts: Running Marketing and Doing Marketing. I want to quickly break those terms down for you in case you’re unfamiliar with these areas of marketing. Doing Marketing involves the execution of tasks and deliverables that marketers wake up to every day....
Running the Business of Marketing: The Relationship Between MPM and MOps
Transforming marketing from a cost centre to a revenue centre is complex and involves many moving parts, from a new mindset to new skills to new technologies. We are still very much in the early days of watching this marketing transformation occur so we still have an absence of common terms, frameworks,...
Webinar Recap: How NI Revamped Its Marketing Planning
View the video recording Budgeting and planning are among the most frustrating exercises marketing teams go through each year. That’s why NI (formerly National Instruments) turned to SiriusDecisions’ Campaign Framework and Allocadia to attempt to bring sanity back to this annual activity and create better strategic alignment for their key...
Why Every Marketer Should Celebrate MPM Excellence: Q&A with an Industry Pioneer
In commemoration of the inaugural #RunMarketing Awards, we sat down for a chat with Laura Patterson, Co-founder and President of VisionEdge Marketing. Laura is among the first pioneers in Marketing Performance Management (MPM), which is what these awards are all about. Her expertise is deep: she’s been writing and researching on MPM...
How Effective Budgeting and Planning Accelerates Marketing Performance
View the video recording There‘s a little secret most marketers know, but don‘t talk about. According toThe CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Think about that. Just one in three marketing decisions is data-driven. The remaining decisions are based on experience and...