How to Show Marketing's Impact in Five Steps
“You know–for kids.” In The Hudsucker Proxy, that one-liner accompanied by a drawing of a circle was all it took–more or less–for Norville Barnes (a naïve business graduate) to convince Sidney Mussburger (a ruthless member of the board of directors) to back his invention, the hula hoop. In the film, the invention puts Hudsucker...