Press Releases

Allocadia Publishes Inaugural State of Spend Marketing Benchmark Report
Report is a Roadmap for Marketing Investments in 2021 VANCOUVER, British Columbia, Sept. 29, 2020 — Allocadia, the leader in Marketing Performance Management (MPM), today released its inaugural State of Spend benchmark report, highlighting exactly how marketers pivoted their marketing budgets and strategies in the face of the COVID-19 pandemic....
Allocadia Launches Marketing Performance Management Maturity Playbook
Playbook to Improve Marketing Foundations to Support Long Term Business Impact  VANCOUVER, British Columbia, May 21, 2020— Allocadia, the leader in Marketing Performance Management (MPM), has published its MPM Maturity Playbook: A Self-Led Guide to Assessing and Improving Your Marketing Organization’s Approach. It’s detailed framework outlines concrete steps marketers need...
Allocadia Appoints Galvanize CEO Laurie Schultz to Board of Directors
Schultz’s SaaS-Growth Expertise to Support Company Acceleration amidst Market Expansion VANCOUVER, British Columbia, February 25, 2020 — Allocadia, the leader in Marketing Performance Management (MPM), today announced that Laurie Schultz, president and chief executive officer of Galvanize, has joined the company’s Board of Directors.  With more than twenty years of...
Allocadia Expands Strength in Award-Winning Product Innovation with New CPO
Customers are driving impressive business growth with marketing performance management platform  VANCOUVER, British Columbia, December 5, 2019 — Allocadia, the leader in marketing performance management (MPM), announced today that Rahul Nirula is joining the company as CPO to lead the next generation of product success and award-winning innovation. Nirula’s deep...
Allocadia Announces Winners of 2019 RunMarketing Awards
Team and individual winners celebrated for driving innovation and success in Marketing Performance Management November 12, 2019 — VANCOUVER — Allocadia, the leader in marketing performance management, today announced the winners of the 2019 RunMarketing Awards. This annual award program celebrates marketing teams and individuals who have driven major business...
Allocadia Welcomes New CMO Julia Stead and Board Member John Stetic
Expanded marketing expertise will support company’s ongoing guidance for marketing leaders VANCOUVER, British Columbia, October 1, 2019 — Allocadia, the leader in marketing performance management, today announced that Julia Stead has joined the company as the Chief Marketing Officer and John Stetic has joined the company’s Board of Directors. Stead...
Strong Customer Value Realization drives more than 175% Year-over-Year Growth for Allocadia
Enterprise marketing organizations continue to achieve success by embracing Marketing Performance Management September 16, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing movement and pioneers of Marketing Performance Management (MPM), announced strong fiscal year results, delivering more than 175% year-over-over growth in new customer revenue. Growing recognition...
Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company
Company recognized for excellence in delivering real-time insights to help marketers maximize ROI VANCOUVER, British Columbia, August 7, 2019 — Allocadia, the creators of the Run Marketing movement, today was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards. The MarTech Breakthrough Awards recognize companies, technologies, and...
Allocadia Connect Creating ROI Insights for Global Enterprises
Customers connect marketing data and workflows with Allocadia to improve marketing performance May 6, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing platform, today announced strong customer value from, and adoption of, its Connect solution. More than 85% of Allocadia customers, including Akamai, Commvault, Box, GE Digital,...
Zee Jay Digital and Allocadia Form Strategic Partnership
Joint team will enable marketers to enhance performance management capabilities VANCOUVER, British Columbia; PROVIDENCE, R.I. (August 13, 2019)—Zee Jay Digital today announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and...
Allocadia Announces Winners of 2018 #RunMarketing Awards
Team and individual winners selected for implementing best practices in Marketing Performance Management September 24, 2018 — VANCOUVER — Allocadia, the industry’s leading Marketing Performance Management (MPM) platform, today announced the winners of the 2018 #RunMarketing Awards. This award program celebrates marketing teams and individual contributors who have significantly improved their marketing organization...
Allocadia Wins BIG at 2017 DMN Awards
Yesterday in New York, Allocadia CEO Kristine Steuart and VP of Marketing Sam Melnick accepted two awards on behalf of our team: Marketing Technology Company of the Year and Analytics Company Winner. The awards were presented as part of an annual celebration of marketing and technology innovation hosted by DMN, an organization serving...
New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More
New original research reveals the industry’s maturity level of Marketing Performance Management Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of the Allocadia 2017 Marketing Performance Management Benchmark Maturity Study. This new original research reveals how companies run the business of marketing today, and serves as a benchmark...
Customers at our Core: Strong Value & Momentum from Allocadia Connect
From the very inception of Allocadia, the focus was on giving marketers a way to improve their performance. A core piece of that was around helping marketers get their financial data, and marketing plans out of spreadsheets and into a system that would connect with other data sets, so the...
6 Reasons to Get Excited About MRM 2.0: Percolate & Allocadia
MPM + CMP = MRM 2.0. (Yowzahs that’s a lot of Martech acronyms in one sentence. Blame my background as a CMO industry analyst.) But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing...
New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More
Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of the Allocadia 2017 Marketing Performance Management Benchmark Maturity Study. This new original research reveals how companies run the business of marketing today, and serves as a benchmark for organizations to compare against. The results of this research will be analyzed...