Press Releases

Allocadia and BrandMaker Join Forces Creating Global Marketing Operations Leader
ATLANTA and VANCOUVER, B.C.—July 20, 2021 – BrandMaker, a leading innovator in Marketing Operations and Marketing Resource Management (MRM) software solutions, today announced it has signed a definitive agreement to acquire Allocadia, a leader in Marketing Planning, Budgeting and Performance Management. The transaction is expected to be completed within the month....
Allocadia’s Growing Global Customer Base Highlights MPM Momentum
Marketing organizations accelerating their adoption of agile planning & budget solutions to power their pandemic recovery strategies VANCOUVER, British Columbia – January 28, 2021 – Allocadia, the leader in Marketing Performance Management (MPM), today announced it has significantly grown its customer roster in both B2B and B2C industries, despite the...
Allocadia Delivers New Agile Budgeting Solution to Marketers
Seamless Budget Transfers Empower Teams to React Faster, Leverage Unexpected Opportunities and Optimize Spend VANCOUVER, British Columbia – Jan. 14, 2021 – Allocadia, the leader in Marketing Performance Management (MPM), today announced new agile budgeting capabilities to improve the budgeting process for global marketing organizations. The new features and functionality...
Why, How, Where, What: New Survey Reveals Consumers’ 2021 Shopping Plans
With an Unpredictable New Year Ahead, Consumer Data Gives Marketers Insight Into Ad Responses, Online Choices and Shopping Behaviors  VANCOUVER, British Columbia—Dec. 16, 2020—Allocadia, the leader in Marketing Performance Management (MPM), today announced a second round of survey results showing why some ads are effective, how social media influences consumers,...
Allocadia Announces Winners of 2020 Run Marketing Awards
Marketers honored for driving business impact through budgeting efficiency  December 9, 2020 — VANCOUVER — Allocadia, the leader in marketing performance management (MPM), today announced the winners of the 2020 Run Marketing Awards. The fourth annual awards celebrate the marketing teams and individuals who embraced agility, leading innovative projects and...
Allocadia Publishes Inaugural State of Spend Marketing Benchmark Report
Report is a Roadmap for Marketing Investments in 2021 VANCOUVER, British Columbia, Sept. 29, 2020 — Allocadia, the leader in Marketing Performance Management (MPM), today released its inaugural State of Spend benchmark report, highlighting exactly how marketers pivoted their marketing budgets and strategies in the face of the COVID-19 pandemic....
Allocadia Launches Marketing Performance Management Maturity Playbook
Playbook to Improve Marketing Foundations to Support Long Term Business Impact  VANCOUVER, British Columbia, May 21, 2020— Allocadia, the leader in Marketing Performance Management (MPM), has published its MPM Maturity Playbook: A Self-Led Guide to Assessing and Improving Your Marketing Organization’s Approach. It’s detailed framework outlines concrete steps marketers need...
Allocadia Appoints Galvanize CEO Laurie Schultz to Board of Directors
Schultz’s SaaS-Growth Expertise to Support Company Acceleration amidst Market Expansion VANCOUVER, British Columbia, February 25, 2020 — Allocadia, the leader in Marketing Performance Management (MPM), today announced that Laurie Schultz, president and chief executive officer of Galvanize, has joined the company’s Board of Directors.  With more than twenty years of...
Allocadia Expands Strength in Award-Winning Product Innovation with New CPO
Customers are driving impressive business growth with marketing performance management platform  VANCOUVER, British Columbia, December 5, 2019 — Allocadia, the leader in marketing performance management (MPM), announced today that Rahul Nirula is joining the company as CPO to lead the next generation of product success and award-winning innovation. Nirula’s deep...
Allocadia Announces Winners of 2019 RunMarketing Awards
Team and individual winners celebrated for driving innovation and success in Marketing Performance Management November 12, 2019 — VANCOUVER — Allocadia, the leader in marketing performance management, today announced the winners of the 2019 RunMarketing Awards. This annual award program celebrates marketing teams and individuals who have driven major business...
Allocadia Welcomes New CMO Julia Stead and Board Member John Stetic
Expanded marketing expertise will support company’s ongoing guidance for marketing leaders VANCOUVER, British Columbia, October 1, 2019 — Allocadia, the leader in marketing performance management, today announced that Julia Stead has joined the company as the Chief Marketing Officer and John Stetic has joined the company’s Board of Directors. Stead...
Strong Customer Value Realization drives more than 175% Year-over-Year Growth for Allocadia
Enterprise marketing organizations continue to achieve success by embracing Marketing Performance Management September 16, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing movement and pioneers of Marketing Performance Management (MPM), announced strong fiscal year results, delivering more than 175% year-over-over growth in new customer revenue. Growing recognition...
Allocadia Wins MarTech Breakthrough Award for Best Marketing Performance Management Company
Company recognized for excellence in delivering real-time insights to help marketers maximize ROI VANCOUVER, British Columbia, August 7, 2019 — Allocadia, the creators of the Run Marketing movement, today was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards. The MarTech Breakthrough Awards recognize companies, technologies, and...
Allocadia Connect Creating ROI Insights for Global Enterprises
Customers connect marketing data and workflows with Allocadia to improve marketing performance May 6, 2019 — VANCOUVER — Allocadia, the creators of the Run Marketing platform, today announced strong customer value from, and adoption of, its Connect solution. More than 85% of Allocadia customers, including Akamai, Commvault, Box, GE Digital,...
Zee Jay Digital and Allocadia Form Strategic Partnership
Joint team will enable marketers to enhance performance management capabilities VANCOUVER, British Columbia; PROVIDENCE, R.I. (August 13, 2019)—Zee Jay Digital today announced it has entered a strategic partnership with Allocadia, the industry’s leading marketing performance management (MPM) platform provider. Allocadia helps marketers plan strategically, invest with purpose, measure performance and...