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Third Consecutive Award Win for Best Marketing Performance Management Company

VANCOUVER, British Columbia – August 11th, 2021 – Allocadia, the leader in Marketing Performance Management (MPM), today announced that for the third consecutive year they have been selected as winner of the “Best Marketing Performance Management Company” award in the 2021 Martech Breakthrough Awards Program. The awards are conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today.

Allocadia enables more than 16,000 marketers to plan strategically, invest with purpose, and ultimately make better decisions to maximize marketing’s impact on the business. The company’s easy-to-use MPM platform enables marketing teams and company leadership to get full visibility into where marketing is investing, how spend aligns with corporate plans, and how impactful those investments are. Allocadia recently joined with Brandmaker to become a global category leader in Marketing Operations.

“The pace of change today is incredibly challenging, with consumer behaviors harder and harder to predict, and marketers simply cannot expect that their traditional marketing strategies and tactics will continue to be effective,” said James Johnson, Managing Director at MarTech Breakthrough. “With a dynamic set of intelligent tools and platforms to choose from, marketers can tackle these challenges head-on and deliver growth, as well as outstanding customer experiences. We are thrilled to once again recognize these “breakthrough” marketing, sales, and advertising technology solutions that promise to deliver greater measurability, targetability, and effectiveness for organizations around the world.”

The mission of the annual MarTech Breakthrough Awards program is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

About Allocadia:

Allocadia provides best-in-class money management capabilities for marketers and gives them the confidence to know where to invest their next dollar. It’s award-winning marketing performance management platform enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. Companies like Autodesk, Charles Schwab, Juniper Networks, and Land O’Lakes manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn more at

About MarTech Breakthrough:

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad, and sales technology companies, products, and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing, and more. For more information, visit