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Ryan Danner, Red Hat

Why He Won

Ryan’s leadership in the MPM arena has fundamentally transformed the way Red Hat’s marketing organization operates globally. Under his leadership, Red Hat’s marketers have gained control and visibility into their marketing investments, plans and budgets, and become a more strategic and trusted partner across the organization.

With his hyper-focus on data quality and sophisticated approach to marketing technology, Ryan has consistently sought to push Red Hat’s Marketing Operations and its partners to meet the company’s incredibly high standards on metrics such as spend-to-target.

Red Hat’s unique open source culture requires Ryan to lead not with top-down authority, but by influencing his peers with the quality of his ideas and execution. He has high expectations of those around him, and works collaboratively to enable them to meet those expectations. A true change agent, Ryan has helped to drive the practice of MPM forward.

Read more about how Ryan Danner is helping Red Hat lay a foundation for true ROI measurement


“Ryan is a truly collaborative Marketing Performance Management pioneer, who is dedicated to the advancement of this discipline. At Red Hat, he has consistently sought to push marketing operations and their partners to the edge of their capabilities, meeting high targets on metrics like spend to target. We recognize his achievement in creating a forward-looking and effectively managed marketing business, and thank Ryan for continuing to work with peers in the industry to drive the practice of MPM forward.” – Jocelyn Brown, Allocadia VP of Customer Success