For CMOs

“With Allocadia I can empower team members to directly manage their own investments because they have the insights to know where to best spend their next dollar.”

Tamir Sigal, CMO at Neopost

Are you confident in your marketing organization’s financial impact?

Allocadia enables you to meet increased scrutiny into marketing budgets and proactively work with finance to increase business impact, thanks to strategic dashboards and collaborative reporting.

Do you need to create greater operational efficiencies for your organization?

Eliminate hours of your team’s time spent managing budgets and strategic plans. Allocadia automates the collection and aggregation of investment data, so budget adjustments and reporting can be done in minutes, not days.

Learn how Allocadia’s platform can help you achieve all of this and more.

The Allocadia Platform

Do you need better ROI insights, so you can optimize spend?

Allocadia provides investment insights across all parts of the marketing organization so you can make quick, performance-based investment decisions and pivot plans on the fly.

Do you need more flexible planning processes so your team can execute with agility?

Allocadia enables scenario planning for teams so they can quickly pivot investments and programs based on market shifts, while still ensuring all activities support overarching company objectives.

Here are a few ways Allocadia is helping more than 16,000 global marketers:

2×

Greater return on marketing investments

Within 1%

Of budget targets

25%

Reduction in acquisition costs

Save 10%

Of redundant marketing investments

Hear from other CMOs:

“Allocadia provides the tools we need to enable, measure, and track meaningful conversations that drive business impact companywide.”

Vasu Jakkal, CMO
“Allocadia ensures marketing investment aligns to campaigns that drive revenue contribution, which improved marketing’s credibility.”

Mike Marcellin, SVP and CMO
“Delivering on operational effectiveness and data-driven insights is critical to today’s CMO. Allocadia is a core pillar in our strategy to gain insights on how marketing impacts the business.”

Asim Zaheer, Former CMO
“Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.”

Bill Bien, CEO (former CMO)