Awards & Press



MarTech Breakthrough Award for Best Marketing Performance Management Company

Allocadia recognized in 2021 for the third consecutive year for their excellence in delivering real-time insights to help marketers maximize ROI. Read the press release.

MarTech Breakthrough Award for Best Marketing Performance Management Company

Allocadia recognized in 2020 for the second consecutive year for their excellence in delivering real-time insights to help marketers maximize ROI. Read the press release.

The Top 50 Women Leaders in SaaS of 2019

Allocadia’s CEO and Co-Founder Kristine Steuart recognized in 2019 by The Software Report as the top 50 women leaders in SaaS of 2019. Read more.

MarTech Breakthrough Award for Best Marketing Performance Management Company

Allocadia recognized in 2019 for excellence in delivering real-time insights to help marketers maximize ROI. Read the press release.

2017 Deloitte Fast 50

Joining the ranks of Canada’s fastest-growing organizations, with 852% revenue growth since 2013. Read our POV on the win.

2017 Stackie Awards

Our marketing team structure is award-winning! Read more.

Top B2B Marketing Influencers

Allocadia CMO James Thomas was named a top B2B marketing influencer in 2017. Read more.

Top Canadian Women in Tech

theBoardlist named Allocadia CEO Kristine Steuart a top Canadian woman in tech. Read more.

EXPY Content Marketing Awards

Allocadia was recognized for content marketing that helps educate, inform, and entertain our audience.

BC Technology Impact Awards

We’re winners of the 2017 Community Engagement Award! Read how we’re paying it forward.

2017 Top Rated CEO

Allocadia CEO Kristine Steuart was named a Top Rated CEO in Vancouver.

2017 Stackie Awards

Allocadia won a 2017 Stackie Award. Learn what goes into a winning marketing tech stack.

Ready to Rocket Awards

Allocadia was named to the Ready to Rocket list, honoring BC’s promising companies in high-growth sectors such as technology. Read more

DMN Awards

2017 DMN Awards

Allocadia was named Best Marketing Technology Company of the Year! Read more

DMN Awards

2017 DMN Awards

Allocadia was named Analytics Company of the Year. Read more


Owler Hot in 2016

Allocadia was named to Owler’s Hot in 2016 City Awards. Read more

Kapost50 B2B Marketing Awards

Allocadia Named a Top B2B Marketing Brand in the Kapost50 for 2016. Read more

BC Tech Assoc. 2016 Technology Impact Awards

Allocadia was named a finalist for Emerging Company of the Year. Watch Video

Business in Vancouver logo

Top 100 Tech Companies in BC

Allocadia was named to Business in Vancouver’s list of Top 100 Tech Companies in British Columbia. Read more

Inc Magazine Logo

Top 10 Women in Tech to Watch

Co-founders Kristine Steuart and Katherine Berry were named to Inc. Magazine’s Top 10 Women in Tech to Watch for 2015.
Read more

Allocadia, a 2015 Gartner Cool Vendor

Gartner Cool Vendor

Allocadia was named a 2015 Gartner Cool Vendor for CRM Marketing Applications.
Read more

Ready to Rocket

Allocadia was named to the 2015 Ready to Rocket list, which recognizes companies poised for explosive growth. Read more

Ventana Technology Innovation Award

Allocadia received a 2014 Technology Innovation Award from Ventana Research in the Marketing Applications and Technology category. Read more

Allocadia in the news


July 26, 2022

BrandMaker rebrands as Uptempo and focuses on delivering a new operating model for enterprise marketing planning, productivity, and performance.

PR Newswire

December 13, 2021

BrandMaker Concludes Allocadia and Hive9 Acquisitions to Deliver Complete Enterprise Marketing Operations Suite


September 8, 2021

BrandMaker Acquires Marketing Saas Solution Hive9

MarTech BreakThrough

August 11, 2021

Third Consecutive Award Win for Best Marketing Performance Management Company


July 20, 2021

Allocadia and BrandMaker Join Forces Creating Global Marketing Operations Leader 

The Daily Caller

February 3, 2021

STUDY: 37% Of People Watching The Super Bowl Are Tuning In For The Commercials

MarTech Series

January 15, 2021

Allocadia Delivers New Agile Budgeting Solution to Marketers

Chain Store Age

January 12, 2021

Survey: Social media shows promise as e-commerce channel

Retail Customer Experience

January 5, 2021

Inspiration, joy top consumer motivators


December 15, 2020

Four key decisions for planning marketing success in 2021


December 14, 2020

How the “New Normal” Has Changed Our Approach to Marketing

CMO Talks

November 25, 2020

Julia Stead, CMO, Allocadia


November 24, 2020

The Importance Of ‘Agility’ In The Future Of Work

ABC News 4 – WCIV

November 17, 2020

Tips for small businesses to help during pandemic holiday shopping

Customer Think

November 16, 2020

More Evidence on How B2B Marketers Have Responded to COVID-19

MarTech Today

November 10, 2020

How Autodesk overhauled its marketing to align for better performance management

MarTech Series

September 17, 2020
MarTech Interview with Julia Stead, CMO of Allocadia

MarTech Series

August 28, 2020
Five Critical Tips for Strategic Planning in the Midst of the Pandemic

Authority Magazine

August 26, 2020
5 Non-Intuitive Ways Marketers Can Thrive with Julia Stead of Allocadia

Oracle Modern Marketing Blog

August 11, 2020
CMO Spotlight: Julia Stead, Allocadia


July 13, 2020
Invest in Operational Foundations to Achieve Impact in our New Marketing World

Oracle Modern Marketing Blog

July 6, 2020
4 Ways Marketers Can Seize the Chance to Prioritize Investment Data

Authority Magazine

June 24, 2020
3 Non-Intuitive Marketing Strategies to Grow your B2B Company with Julia Stead of Allocadia

MarTech Today

May 1, 2020
How to counteract dips in productivity as workflow disruptions become the new norm

Authority Magazine

May 1, 2020
How to Identify and Retain Fantastic Talent with Kristine Steuart of Allocadia

Turbulent Marketing Podcast

April 23, 2020
Navigating Clients & Maximizing Your Team Output with Julia Stead

DemandGen Report

March 13, 2020
Amid COVID-19 Conference Cancellations, Field Marketers Focus On Digital Events, Direct Mail


February 24, 2020
Allocadia’s MPM Platform will inspire you to ditch your marketing spreadsheets


February 21, 2020
MarTech Interview with Amy Barzdukas, CMO at Poly 

MarTech Advisor

January 16, 2020
How to Leverage the Top 3 Data Analytics Trends of 2020

MarTech Advisor

January 15, 2020
The Anatomy of a CMO Search: with Julia Stead, CMO, Allocadia

BCTechnology T-Net

January 14, 2020
Vancouver-based Allocadia Appoints Rahul as New Chief Product Officer (CPO)

CEO Today USA Awards

December 23, 2019
Kristine Steuart wins CEO Today Canada Award

MarTech Today

December 13, 2019
The MarTech Minute

The Software Report

October 30, 2019
The Top 50 Women Leaders in SaaS of 2019


October 25, 2019
Social Shorts: LinkedIn refreshes Daily Rundown and Facebook’s VP of Ads exits company

SLMA Radio PodBean

October 23, 2019
The Payoff When Customers are the Center of Everything for Marketing and Sales

BC Technology (T-Net)

October 8, 2019
Allocadia Announces Appointment of New Chief Marketing Officer (CMO) Julia Stead and Board Member John Stetic

MarTech Advisor

October 1, 2019
Allocadia Appoints Julia Stead as CMO; John Stetic To Join as Board of Director

ClickZ Marketing Technology Transformation

August 27, 2019
How Juniper Networks transformed its marketing budget management and reporting

MarTech Series

August 1, 2019
Harnessing Your Data: 3 Strategies Used by Hitachi Vantara to Holistically Measure ROI and Maximize Marketing Output


June 18, 2019
How To Recruit Top Marketing Talent

MarTech Advisor

May 20, 2019
Being Strategic About Marketing Ops + Google’s Intent Insight: with Jocelyn Brown

DemandGen Report

May 10, 2019
Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

MarTech Series

May 6, 2019
Allocadia Connect Creating ROI Insights for Global Enterprises

B2B Marketing

April 10, 2019
Allocadia takes its customers on a health-drive

MarTech Series

April 9, 2019
TechBytes with Gavin Henry, VP of Business Development, Allocadia

B2B Marketing Growth

February 3, 2019
Why Sales & Marketing Alignment is More Than Sharing a Revenue Target with Sam Melnick

Heinz Marketing

January 29, 2019
The CMO and CFO Power Partnership

Demand Gen Report

January 18, 2019
What Type of Marketing Technologist Do You Have On Your Team?

Marketing Over Coffee

January 18, 2019
Jocelyn Brown on Branding and Return on Intent 

Press Release

December 5, 2018
Building on Strong Momentum, Allocadia adds SVP of Customers & Revenue

2018 State of Pipeline Marketing Report

August 22, 2018
The State of Pipeline Marketing Report

Demand Gen Report

May 29, 2018
Marketing Planning, Collaboration Tools Grow In Importance As Companies Strive To Increase Efficiency & Impact

Wall Street Journal

May 29, 2018
Should Companies Let Employees Use Social Media at Work?

Sales Pipeline Radio

May 29, 2018
Sales Pipeline Radio, Episode 115: Q&A with Sam Melnick

Press Release

May 22, 2018
Allocadia Enables Every Marketer to Get Started on the Path to ROI with Strategic Planning Capabilities

Press Release

May 14, 2018
Marketo® Demo Jam Winner, Allocadia recognized for “value, performance, and creativity”


May 10, 2018
Performance Content and the Customer Experience with Kristine Steuart, CEO, Allocadia

Press Release

April 26, 2018
Philips Lighting Chooses Allocadia to Power Global Marketing Plans, Investments, and ROI

Martech Series

April 18, 2018
Interview with Kristine Steuart, CEO and Co-Founder, Allocadia

MarketingProfs Webinar

April 17, 2018
Prepare to Be the Fearless CMO of 2020

Press Release

April 17, 2018
Percolate and Allocadia to Deliver Joint Solution Empowering Marketing Leaders to Drive More Business Impact

The Content Standard

April 13, 2018
Hey, Big Spender: How CMOs Are Transforming Marketing from a Cost Center to a Revenue Driver

Cyber Chief Magazine

April 13, 2018
What’s your security story? How to use security as a sales tool

Martech Series

March 6, 2018
Interview with Jocelyn Brown, VP, Customer Success, Allocadia

Martech Series

March 6, 2018
Interview with Jocelyn Brown, VP, Customer Success, Allocadia

Martech Today

March 2, 2018
The MarTech Minute

B2B News Network

February 27, 2018
Bizible and Allocadia join forces to pursue growth in marketing performance management space

DemandGen Report

February 27, 2018
Allocadia Partners With Bizible To Help Marketers Better Understand Revenue Impact

MarTech Series

February 27, 2018
Allocadia and Bizible Join Forces to Help Marketers Drive More Impact and Revenue

Destination CRM

February 27, 2018
Allocadia and Bizible Partner

Sales Pipeline Radio

February 25, 2018
Q&A with Jocelyn Brown, The Art and Science of Customer Loyalty


January 26, 2018
4 Traps Marketers Face When Trying to Measure ROI


January 26, 2018
The Surprising Impact of Allocadia’s Customer Health Score Project


January 17, 2018
The Best Marketing Tools to Empower Demand Generation Teams in 2018

MarTech Series

January 16, 2018
Top 150 B2B Technology Companies You Should Follow

Martech Advisor

January 9, 2018
Marketing Performance Management- Going beyond DAM

Sales and Marketing Management Magazine

January 5, 2018
4 Marketing Predictions for the Enterprise in 2018

ChiefMarketer Magazine

January 4, 2018
4 Predictions for MarTech in 2018

Chief Executive Magazine

January 3, 2018
3 Things CEOs Should Expect From Marketing In 2018

DemandGen Report

January 3, 2018
New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018

BC Technology

January 3, 2018
Allocadia Named to Marketo Accelerate Ecosystem

MarTech Series

December 28, 2017
Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Marketo Blog

December 20, 2017
3 Ways to Ensure You Get the Marketing Budget You Need in 2018


December 20, 2017
2017 Yearend Episode of Marketing Smarts: What’s Got Marketers Excited for 2018 [Podcast]

MarTech Advisor

December 18, 2017
MTA Week Watch: Marketo’s New Partnerships…

Marketo Press Release

December 14, 2017
Allocadia Named to Marketo Accelerate Ecosystem

Business Insider

December 14, 2017
Marketo® Accelerate Ecosystem Expands With the Addition of Eight Partners

Heinz Marketing

December 6, 2017
Which Tech Comes First, Account Based Marketing or Marketing Performance Management?

BC Technology

December 1, 2017
Allocadia Recognized in Marketing Resource Management Report By Independent Research Firm

MarTech Zone

November 28, 2017
Allocadia: Build, Track, and Measure your Marketing Plans with Greater Confidence And Control


November 28, 2017
An Eight-Step Guide to Building Your Marketing Budget

RightMix Marketing

November 27, 2017
The Top 4 Tools to Keep Your Team on Budget

MarTech Series

November 22, 2017
TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group

Chief Marketer Magazine

November 6, 2017
Masters of MarTech

Dreamforce 2017

November 6, 2017
The Rise of Revenue Ops – B2B Transformation Panel, Radius Lounge, Dreamforce 2017

MarTech Series

November 2, 2017
Allocadia and Sojourn Solutions Partner to Help Organizations Optimize Marketing Performance

Destination CRM

November 1, 2017
Allocadia and Sojourn Solutions Partner

SLMA Radio

October 25, 2017
Can your Marketing People Execute Revenue Accountability in 2018?

Customer Think

October 25, 2017
MarTech Everywhere, but Not Enough to Support the Business of Marketing


October 19, 2017
MarTech Boston: 5 Key Takeaways You Need to Pay Attention to Now

LinkedIn Marketing Solutions Blog

October 17, 2017
5 Ways Winning Marketing Teams Optimize Their Performance

Chief MarTech

October 15, 2017
Martech and the modern marketing org (study results)

Chief MarTech

October 7, 2017
12 org stacks reveal people-process-technology triangles at #MarTech

B2B Growth Show

October 5, 2017
Episode 553: Why Marketing & Finance Should Be Friends

MarTech Today

October 4, 2017
To run GE’s marketing efforts, GE Digital’s VP says she focuses on data, analytics, technology & agility

MarTech Series

October 4, 2017
The Pedowitz Group and Allocadia Partner to Guide Marketing Operations Leaders to Revenue Accountability

SiriusDecisions Marketplace Blog

September 29, 2017
National Instrument’s Marketing Tech Transformation, Part 1 and Part 2.

News Release

September 28, 2017
Allocadia Announces Winners of 2017 RunMarketing Awards

Business Collective

September 17, 2017
Starting a Business: What to Consider When Making the Leap

Huffington Post

September 15, 2017
21 Ways to Grow a B2B Brand

G2 Crowd

September 14, 2017
Recognizing Women CEOs in Tech


September 13, 2017
3 Ways Marketers Can Fix Their Relationship with Finance [Infographic]

Marketing Land

September 12, 2017
Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP


August 22, 2017
This CMO Likes To Think Out Of The Box When It Comes To ROI

Sales Pipeline Radio

August 15, 2017
Allocadia CMO James Thomas on Using Past Performance Data to Guide Future Performance

Chief Marketer Magazine

August 15, 2017
Majority of Marketers Unsatisfied With Attribution: Report

B2B Growth Show

August 11, 2017
Why Only 21% of Marketers Can Measure Their Revenue Impact w/ James Thomas

MarTech Series

July 27, 2017
Allocadia Partner Network Expands Scope to Help Clients Realize Promises of Marketing Performance Measurement

Chief Marketer Magazine

July 17, 2017
Attribution and ROI: What Really Matters in B2B?

Chief MarTech

July 15, 2017
Struggling through the 5 stages of martech? Let’s learn together

Business in Vancouver, Roundhouse Radio

June 27, 2017
Allocadia’s award-winning Corporate Social Responsibility

MarTech Today

June 23, 2017
What makes for a valued martech provider?


June 23, 2017
33 Essential MarTech Tools Used by Marketing Ops Game Changers

BCTech Association

June 22, 2017
Congratulations to our 2017 TIA Winners


June 16, 2017
Marketing Tech Lessons from This Year’s MarTech ‘Stackies’ Winners


June 14, 2017
Death by PowerPoint: Why Most CMOs are Failing to Plan (and Planning to Fail!)


June 1, 2017
Who are Canada’s most liked CEOs?

DemandGen Report

May 31, 2017
The Impact Of The New Demand Unit Waterfall


May 12, 2017
Five Lessons for All Marketers From the Departure of Coke’s CMO


May 10, 2017
What Exactly Is a Martech Stack?

CMO from IDG

May 2, 2017
CMO interview: Why Box’s marketing chief is rewarding staff for failing

American Marketing Association

April 20, 2017
3 Things Every CMO Needs for a Successful Relationship with the CFO

MarTech Series

April 4, 2017
Shining a Light on the CMO and CFO Relationship Using Marketing Performance Management


April 3, 2017
Marketers Don’t Have a Clue About Data, CMO Council Reports


April 1, 2017
Marketing performance management software can improve ROI

Women 2.0

March 29, 2017
Addressing and Ensuring Gender Equality in Tech Company Culture

DemandGen Report

March 29, 2017
National Instruments Achieves Greater Visibility Into Marketing Investments


March 21, 2017
How to Win Corporate Buy-In for Your Marketing Plan

March 7, 2017
CMO-CFO Alignment Key To Marketing Performance Maturity

DMN Awards

March 1, 2017
Best Marketing Tech Company of the Year, Winner: Allocadia

DMN Awards

March 1, 2017
Analytics Company, Winner: Allocadia

MarTech Series

February 23, 2017
Need Immediate Insights on Your Marketing Investments? This Unique Next-Gen Dashboard Answers It All


February 22, 2017
4 Things Every CMO Should Be Able to Do

Heinz Marketing Blog

February 14, 2017
4 Habits of Global CMOs who Run Marketing like a Business

MarTech Advisor

February 8, 2017
Allocadia Launches New Customer Journey Insights Solution


February 7, 2017
Running the Business of Marketing: The Relationship of MPM and MO (These Are Acronyms You NEED to Know!)

VentureFizz Blog

February 7, 2017
The Science of B2B Marketing from Top Boston CMOs

Demand Gen Report

January 30, 2017
Allocadia Launches Marketing Performance Dashboards


January 28, 2017
Why Only 21% Of Marketers Can Measure Revenue Contribution


January 23, 2017
Metrics and KPIs Used Most to Measure Marketing Performance


January 20, 2017
Survey: Poor data quality, integration remain hurdles

January 19, 2017
Entre social selling et marketing automation, le marketing BtoB de Microsoft (Between social selling and marketing automation, Microsoft B2B marketing)


January 18, 2017
MarTech: Top 100 Influencers and Brands

Digital Marketing News

January 18, 2017
2017 DMN Awards: The Finalists Are…

Marketing Charts

January 16, 2017
Marketing and Sales Measurement Data Cleanliness Remains a Challenge

CabinetM Blog

January 14, 2017
MarTech Perspectives: Challenges in Creating an Effective Marketing Stack

Vision Critical Blog

January 13, 2017
How 6 marketing leaders plan to improve customer experience

IBM Think Marketing

January 12, 2017
Allocadia: Every CMO needs 4 things to win in 2017

Synthesio Blog

January 9, 2017
30 Marketing Tech Leaders Changing the Industry

Marketing Profs

January 9, 2017
Five Ways B2B Marketing Will Change in 2017: All Roads Lead to Marketing Performance Management

Chief Marketer

December 8, 2016
How Leading CMOs are Planning Marketing Budgets for 2017

Business in Vancouver

June 15, 2016
Software innovation helps companies follow the money

G2 Crowd

October 14, 2015
A Dozen Female Tech Leaders: Products Ranked by Customer Satisfaction

Forbes / Globe & Mail

December 23, 2014
How To Build A Customer-Focused Culture On Day One


September 21, 2014
Allocadia Opens New Vancouver Office to Accommodate Growing Team

Financial Post

July 1, 2014
A realist’s route to building a successful business from the start


June 5, 2014
Allocadia Raises A $7M Series A Round Led By Altos Ventures And iNovia For Its Marketing Performance-Management Service

Business in Vancouver

June 4, 2014
Twin co-founders of Vancouver’s Allocadia raise $7 million in venture capital

May 6, 2014
Vancouver marketing team recruits advocate ‘A-team’ to drive referrals