Events

Webinar Series with Forrester

Annual marketing planning may be dead, but marketing strategy isn’t. There’s still a way for marketers to connect strategy with tactical execution. Join us for our “Plan Smart. Pivot Fast.” webinar series with Forrester. Registration is open!

Aligning Marketing & Finance to Drive Growth

In this 45-minute webinar with Ashley Cover and Claudia Paganelli from Ciena, they will discuss key challenges marketing and finance teams face when working together, and offer strategies for creating a collaborative relationship that fosters alignment, growth, and results.

Agile Marketing: Is it the MVP of 2021?

Watch Eve Belanger, Allocadia’s Agile marketing expert go over the ins-and-outs of Agile marketing, and what your team needs to know to get started today.

Your GTM Playbook In An Unpredictable World

Tips for aligning changing customer needs and your marketing plans. Presented by April Dunford & Allocadia.

Proven Strategies for Solving the Marketing ROI Puzzle

Join us as we discuss some of the key challenges marketers face when measuring ROI—and offer strategies for improving measurements.

Basecamp to Everest: Journeys to ROI Series – Lori West

Lori West is a marketing leader at Genpact with 20+ years of experience in technology-related industries.

Basecamp to Everest: Journeys to ROI Series – Richard Wasylynchuk

Richard Wasylynchuk is the Vice President, Revenue Operations at Visier where he is focused on accelerating revenue generation through technology, insights, and processes.

Bring Your Best Self Back to Work

Join us for a one hour panel with experts who will share strategies on how to bring your best self out of the past year.

User Groups

The Allocadia community is made up of the smartest, most performance-savvy marketers out there, and we’re honored to help them Run Marketing every day.

Join us at our virtual User Group events to learn best practices for managing your marketing performance, and network and exchange ideas with other Allocadia users.