Conferences, User Groups, Speaking Engagements & Webinars

User Groups

The Allocadia community is made up of the smartest, most performance-savvy marketers out there, and we’re honored to help them Run Marketing every day.

Join us at our virtual User Group events to learn best practices for managing your marketing performance, and network and exchange ideas with other Allocadia users.

Speaking Engagements

Stoke: Building High Performance and Agile Marketing Teams
November 10, 2020
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Sales & Customer Success Alignment: Creating a Winning Partnership
November 18, 2020
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DemandGen Report: Strategy & Planning Series
November 20, 2020
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Entrepreneur: How the "New Normal" Has Changed Our Approach to Marketing
December 10, 2020
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Webinar: 6 Ways Strategic MOps is Changing in 2021

This year has been the most transformative year for businesses.

We’ve had to ‘adapt’, ‘pivot’, ‘lean in’ but most of all, depend on each other to see us through.

For strategic marketing operations leaders, the buck stops with you. With ownership over data, processes and technology, your revenue team depends on you to guide your organization forward in 2021.

Our CMO Julia Stead hosts Abby Ryan, Global Director of Marketing Operations at SAP Concur, and Dr Debbie Qaqish, Partner & Chief Strategy Office at The Pedowitz Group, to discuss:

  • The new mandate for leadership in 2021 and how to respond
  • The core elements of operational excellence to double down on now
  • How to resource your MOps team effectively with the right people and skill sets
Attend this Webinar

Ask Me Anything Sessions with Marketing Leaders

Join marketing leaders and operations experts in an interactive AMA coffee chat to learn how they are adapting to a new way of running marketing. Ask marketers from various industries and world-class organizations anything about mastering marketing agility.


How have they navigated drastic changes to their marketing plan? How do they budget in uncertain times? How do they demonstrate marketing impact during an economic recession? 


Upcoming sessions:

November 19 at 10am PT/1pm ET
Featuring Stephan Serwe at PointClickCare 5 Ways to Maximize Marketing Resources and Drive Increased Value
December 3 at 10am PT/1pm ET
Featuring Carol Hague at Talend How a Global Demand Gen Leader is Accelerating Pipeline During A Pandemic 
Attend this Webinar