Allocadia provides the tools we need to enable, measure, and track meaningful conversations that drive business impact companywide
Vasu Jakkal, CMO
Learn what CMOs are saying
Increase ROI by 30% with a refined data strategy
The Marketing Excellence team at Signify drove a planning, measurement, and data modelling project across a 2,000 person marketing organization, allowing for faster decision making, smarter actions, and greater outcomes. Ultimately, this project led to huge time savings, spend optimization and improved campaign effectiveness.
Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.
Bill Bien, CEO (former CMO)
Run marketing like a business today
Learn what Marketing Ops are saying
Drive more than 2x ROMI with efficient investment processes
The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy, and applied a unique spend attribution approach to gain increased visibility which improved the effectiveness of their marketing investments.
I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.
Neenu Sharma, VP Marketing Operations & Analytics, GE Digital
Today’s marketers are motivated to run marketing better because we’re moving into the digital era. So for marketing that means success measures are continually changing. But the common denominator is always investment. In order to run marketing better, definitely partner with your finance counterparts.
Danielle Evangelista, Marketing Ops Specialist
Trimble Saves 10% of Redundant Marketing Investments with Allocadia
Founded in 1979, Trimble, Inc. was one of the earliest pioneers in GPS technology. In the four decades since, the company has expanded to dozens of business divisions employing thousands of employees worldwide who together drive over $3 billion in annual revenues. Today Trimble is transforming the way the world...
Marketing Planning Master Class: Neenu Sharma from GE Digital
Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning. Also see our blog post based on the the interview with Neenu: Marketing Planning Lessons from GE’s 26,000-Employee “Startup”
Marketing Planning Master Class: Ken Evans from Fuze
Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back
Marketing Planning Master Class: Helena Lewis from NI
A master of change management, Helena Lewis brought order and strategy to NI’s (formerly National Instruments) marketing planning process. Hear how she did it & her single best recommendation in marketing planning. Also see our blog post based on the the interview with Helena: 4 Ways Enterprise Marketers Can Avoid...
How Land O'Lakes Leverages Allocadia for Real-Time Planning Insights
As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!
How Marketing Reached Trusted Advisor Status at Pitney Bowes
Position marketing as a trusted advisor to the business
How Skillsoft Gained Crucial Budget Visibility in a Crisis
Skillsoft helps companies unlock the potential in their most valuable asset: their people. Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development that drives business impact for modern enterprises. Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of...
Create Full Visibility into Marketing Budgets
Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Not only does Allocadia allow you to bring in the POs and actuals, it helps you...
Investment Visibility from Allocadia Transformed Digital Marketing at Land O' Lakes
Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Allocadia is the key to not only enabling her team to manage their plan, marketing budgets and investments with consistency, but to building the foundation needed to drive even further digital transformation.
Finance and Marketing: Partners Driving Growth
Every marketer knows they need to be aligned with Sales – but Marketing’s relationship with Finance is equally important for driving revenue. If Marketing maps their outcomes to investments and provides evidence of how they are driving revenue, Finance is primed to greenlight their budget increases. Finance and Marketing are...
Learn how Juniper Networks Runs Marketing more Efficiently with Allocadia
We sat down with Nancy Weintraub, Senior Director, Marketing Demand, Analytics and Information at Juniper Networks this year at Sirius Decisions in Austin to chat about her experience with Allocadia and how her team can now Run Marketing more efficiently thanks to the platform.
How GE Digital Doubled ROMI in One Year with Allocadia
Solve spend efficiency to drive more than 2x ROMI
The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy and applied a unique spend attribution approach to gain increased visibility.
"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”
Neenu Sharma, VP Marketing Operations & Analytics, GE Digital
How Juniper Networks Gets Within 1% of Budget with Allocadia
Align marketing with strategic corporate goals.
With Allocadia, Juniper Networks can now clearly identify how marketing is investing and how that investment aligns with the corporate strategy.
CMO Confessions: Is an MQL still relevant today?
If marketing-qualified leads are all that matters, then why are your salespeople still struggling to close opportunities? Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQLs just aren’t relevant anymore? Marketers, it’s time to come clean and cut through the BS when...
Webinar Series: Designing the Marketer’s Data Set for Better Execution
In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like VMware, Signify, General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by first...
We are guided by our values when working with our customers, team and partners
#RunToWin
Our customers are focused on achieving outcomes and driving impact. They lead by example and directly improve the success their marketing organizations are realizing. They have a ‘get it done’ mentality and don’t ever stop looking for ways to run marketing like a business.
#RunSmart
Our customers are looking for ways to scale, and let teams spend more time on projects, not processes. They’re focused on honing their skills to improve the overall marketer experience, and through that are creating long term value for their teams, and their entire business.
#RunTogether
Our customers have a shared purpose of improving the way marketing is creating value for their business. They do this by aligning teams, inviting feedback, and showing compassion for the experience that others are having. They look for ways to improve marketing as a whole.
#RunCreatively
Our customers are naturally curious about how they can improve, and are passionate about finding new ways to innovate and solve issues facing their teams. Finally, they share their stories and successes with their peers to help all other marketers gain the same confidence they have.
#RunHealthy
Our customers are focused on bringing positive energy to the workplace by helping create better workflows to improve their team’s experience. By caring and helping their team mates create greater confidence in their decisions, they’re able to achieve greater value as a team.
