For Finance

Clearly understand the impact marketing is having on the business with Allocadia. Our platform provides real-time visibility into marketing investments and connects spent to outcomes. Finance teams now have a clear understanding of what’s being spent, where, and the business impact of those investments.

Allocadia enables organizations to have a clean view of what is planned, forecast, spent, and remaining of their marketing budget, all in one place. This gives finance teams the confidence to predict ongoing spend, and understand what investments are flexible.

With Allocadia, marketing programs are directly tied to revenue-based corporate goals. With the visibility it brings, Finance can help marketing leaders craft a more insights-driven strategy and re-allocate budget to other campaigns if their results are driving more efficient revenue.