Marketing Planning
Do all the the marketers in your business have a shared, organized space to plan their investments and activities and associated spend? Can you demonstrate how marketing plans fit into the bigger picture of the business?
Managing Budgets & Investments
Do you manage your marketing spend in cumbersome, disconnected spreadsheets? Do you lack visibility into how you’re spending your marketing dollars and how close you are to plan?
Measuring Results
Can you quantify marketing’s impact on the business? Would you confidently know where to spend an unexpected budget boost for maximum impact?
