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How Finance and Marketing Can Work Together to Achieve Company Goals

As a 2x Allocadia customer, Marlene Chan, Marketing Business Operations Director at Splunk, shares her experience using Allocadia over the years as a finance professional within the marketing organization.

I’m always trying to teach marketers the difference between accrual and cash accounting. Because if you have the chance [at extra budget near the end of quarter], you need to execute quickly – and make sure it’s accounted for in the right quarter.