“Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.”
Make data-driven decisions
Most marketers use disconnected systems and spreadsheets to measure performance and make decisions. Measuring the impact of marketing investments and activities is critical to success, but without timely and accurate data, it’s nearly impossible. Powered with data-driven insights, Allocadia ensures marketing leaders can visualize what’s working to enable more effective spend optimization.
“Historically, marketing operations hasn’t been part of the budgeting decision-making process. Because of Allocadia, we’re now a key player in providing transparency into our marketing investments. Allocadia empowers us with a common language to talk with business leaders about marketing ROI instead of expenses, fuelling a closer relationship with our stakeholders.”
Track investment performance and optimize spend
Share real-time insights by monitoring spend and assessing alignment of marketing activities to corporate KPIs.
Measure the impact of your marketing campaigns through comprehensive investment tracking and ROI reporting.
Clearly prove marketing ROI from your global efforts. Integrate with your CRM, finance/ERP, project management, MAP, content marketing, digital ad platforms, and BI tools, so you can better understand the full impact of your marketing efforts.
Save time with automated, customizable reports that can be scheduled and shared with your colleagues, executives, and most importantly your finance team.
Accomplish all that and more with these capabilities:
Plan & Align
Empowers marketers to create plans and budgets so they align with business goals and drive growth for the company.
Invest & Execute
Helps marketers monitor actual spend against plans and strategic targets, re-allocate budget, and drive better execution in market.
Measure & Optimize
Enables marketers to measure performance, optimize their spend, and make data-driven decisions.