“I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”

Neenu Sharma, VP Marketing Operations & Analytics, GE Digital
Allocadia integrates with financial and execution systems, so investment data and results data are aligned for true ROI reporting. These insights lead to better data-driven decision making, which increases revenue impact.
With Allocadia, teams have visibility into which investments are the most efficient and can prioritize those over less impactful programs. This informed, proactive decision-making results in greater confidence across all marketers.
Allocadia enables teams to quickly adjust budgets and plans across the entire marketing organization from a single system that rolls up to desired views and is connected to your marketing stack.
Allocadia can quickly address data disparity and reporting gaps to ensure on-demand reporting is a reality for all investment data. Teams are able to report back to the business with confidence on marketing’s performance.
“I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”
“Allocadia brings alignment, efficiency, and visibility to the financial health and productivity of the Marketing team”
“Coming from a world of spreadsheets to a tool that actually allows me to have visibility and insight into what's going on in the world is invaluable. Transparency drives better decisions.”
“Today’s marketers are motivated to run marketing better because we’re moving into the digital era. So for marketing that means success measures are continually changing. But the common denominator is always investment. In order to run marketing better, definitely partner with your finance counterparts.”