“Allocadia enables a consistent ROI marketing framework that allows us to learn how our marketing plan is working, to make real time adjustments, and lift our overall performance as we strive for overall marketing excellence.”
Bill Bien, CEO (former CMO)
“Delivering on operational effectiveness and data-driven insights is critical to today’s CMO. Allocadia is a core pillar in our strategy to gain insights on how marketing impacts the business.”
Asim Zaheer, Former CMO
“We can land our budget within 0.5% of plan every quarter. We know exactly what we are spending, where and when needed we can reallocate spend to ensure we meet our plan.”
David Cohen, Head of Business Planning
“Allocadia is a foundational platform for us to get return on marketing investment. It captures all the important dimensions upon which we can report ROMI outside of the system.”
David Schermbeck, Senior Business Analyst
Bring accurate investment and results data together to measure marketing’s ROI at the operational, departmental, regional, and product levels or by audience, segment, campaign, business unit, region and product line.
Quickly identify under-performing activities and collaborate with teams to course-correct and adjust investments as needed. And, with key integrations you can get a more complete picture of business impact.
View investment data by objective, stage in the buyer journey, segment, product line, region, persona, and activity type for more agile planning.
Measure the impact of marketing activities and campaigns, and adjust plans and investments. More systematically allocate funds to ensure the best possible use of budget.
Receive a marketing view of actual spend, account codes, invoice numbers, PO vendors, and dates and improve alignment with your finance team.
Connect and visualize data from finance systems with corresponding activities in your marketing plan.
Allocadia connects to data lakes or warehouses and BI systems, so you can better understand the full impact of your marketing efforts and aggregate with other data sets.
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