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How Did the Pandemic Change Marketing Budgets?
COVID-19 impacted every business across the globe. Some saw a complete shutdown. Others experienced a significant slowdown. And lucky ones saw demand for their goods and services grow.  Regardless of how a business was affected by the pandemic, there’s no doubt that it played havoc with marketing plans and budgets....
What is Enterprise Performance Management & Why You May Really Need MPM
Enterprise performance management (EPM) was born out of a need to innovate. As the world of business evolved, the spreadsheets that saved everyone from manual calculation now seemed clunky and out of date. A new era needed a new technology that could pace itself with rapid innovation and new demands,...
Measure Your Return on Marketing Investments
ROI: we all talk about it, but do we know what it means? Not some far-out goal to seek, but a tangible measure we can apply to everyday decisions.  We can help you master ROI, control your budgets, and invest in impactful marketing programs that drive your strategy forward. ROI...
5 Ways to Optimize Your Marketing Budget
It seems as though the days of COVID-induced turbulence are numbered. And yet, marketers are still dealing with decreased budgets and how to make the most of their marketing spend. The right tools can drive impact despite budget cuts.  Now is the time for precision and focused initiatives. A smaller...
Is Annual Marketing Planning Dead?
Despite an increasing need for mobility, the annual marketing plan isn’t a relic of a lost age. It provides a clear path for strategic marketing plans that align to company business goals and targets. However, it isn’t always easy.  We spoke to marketing leaders about planning best practices to determine...
Three Best Practices of Marketing Budget Allocation
How many times in the last year did your marketing budget either delay or completely halt your plans? Instead of bringing your marketing strategy to life, it was an anchor weighing everyone down.  Your marketing plans are only as agile as your budget. Realigning investments to meet evolving strategic goals...
ROI or Attribution: The Best Way to Measure Marketing Performance
Marketing activities don’t happen in a vacuum: they move the needle for your company in a multitude of ways. And if you want to move the needle, you need to make better decisions. Both ROI and attribution insights can help with that. But which one is better?  Enter the tug-of-war...
Taking Control of Marketing's Controllables
Written by Sam Melnick, VP Customer Success & Insights at Allocadia There have been so many changes in the past year, it’s hard to keep track of everything and where to focus. All through 2020 I’ve repeated one piece of advice to customers and friends (and to myself!!!). It’s simple,...
Three Tips to Master Performance-Based Marketing Planning
“What’s the ROI on that?” If that question makes you panic, you’re not the only one. A startling 65% of marketers don’t have confidence in their ability to measure the impact of their marketing investments.  This is because marketers get distracted in the hunt for that elusive “right” ROI number...
Control Your Marketing Investments, Control Your Business Impact
For most of 2020, marketing budgets and plans were subject to rapid market changes. In other words, they were outside of marketing’s control.  But now marketers are moving back into the driver’s seat. We can control where we invest, and if we drive business impact, can make the case to...
Three Marketing Lessons from Super Bowl Ads
Super Bowl 2021 will look very different than previous years: no parties and limited fans present. But we can all still look forward to one of the best parts of the game: Super Bowl ads. 48% of viewers are tuning in for the big game, but the second biggest reason...
Top 5 Agile Tips for Marketing Planning in 2021
It’s 2021, but we’re still dealing with the effects from 2020. In-person events are a non-starter and digital is still ruling lives inside and outside of work. As marketers are left asking themselves a familiar question: “How can I create impact and do more with limited resources?” To drive revenue...
Three Key Factors to Unlock Your 2021 Marketing Budget
*Hint- it involves your Finance Team In our report, “The 4 Actions of High Growth Marketing Teams,” we found alignment with finance was a key indicator of whether a marketing organization received a post-COVID budget increase. Another important finding was marketing organizations that are viewed as strategic departments by finance...
Talend’s AMA: Pivoting Plans While Hitting Targets
Reacting with agility is impossible if you have to spend time scrambling to even understand where you’re at. Talend’s marketing organization wasn’t in that position this spring, thanks to key foundational changes they’d made at the end of 2019.   Although everything seemed to be changing, the only thing that didn’t...
The Three Problems with Your Investment Data Strategy and How to Fix Them
How do you enable the measurement and evaluation of investment data? Go beyond the “R” in ROI. Visibility into budget data and real-time spend gives marketers the ability to see where dollars are going, and pivot quickly when needed. In our report The 4 Actions of High Growth Marketing Teams,...
Mastering Marketing Data Strategy: The Reason Behind Your Next Raise
To defend their budgets this year, marketing organizations are continuously asked to prove that they’re significant drivers of growth. When we surveyed marketing leaders for our report, The 4 Actions of High Growth Marketing Teams, we found a strong correlation between marketing organizations with a mature data strategy and those...
Bouncing Back in 2021: Increase Growth by Planning Better
Want to boost your company’s growth next year by changing only one internal process? Improve your team’s planning practices.  Marketing organizations with the best planning processes know that even great plans can be derailed unexpectedly. While some organizations were moving toward agile processes before the pandemic, everyone had to change...
PointClickCare’s AMA: Success Strategies to Move Forward in a Challenging Time
How do you choose between supporting your customers, growing your team, and responding quickly to challenges in a pandemic? If you’re Stephan Serwe, Senior Director of Marketing Operations at PointClickCare, you successfully managed all three this year.   PointClickCare is the leading cloud-based software platform for the senior care market  Because...
How COVID Changed Marketing & What Marketers Should Do About It
The world has changed significantly since the beginning of this year in response to the global pandemic and financial crisis. Marketing is not the same – for better and for worse.  The farther we move from the initial and abrupt challenges, the more marketers need to think about how to...