“One great way to align marketing teams is through budgets. One of the areas we are prioritizing is Allocadia - we had it at RedHat and it has transformed marketing in a way that was gigantic…it’s a game changer.”
Anton van Deth, CMO, Apptio
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Drive more revenue with full visibility into your marketing spend data and performance.
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One platform to more effectively manage all marketing plans and budgets.
Simplify your budgeting and investment planning process
Drive operational excellence with our all-in-one platform that delivers the ultimate way to track the performance of your planned marketing bets and spend.
Efficiently tracking ongoing spend
Gain full visibility into what’s been forecasted, already spent, and remaining in budget, so you can pivot faster with emerging market opportunities.
Standardize global budgets and plans
Define hierarchies, build views, add columns, set required fields, create formulas, and display planned marketing investments in multiple currencies. As budget owners make changes, updates are automatically rolled up to the master plan.
Align global marketing plans with corporate goals
Plan and track marketing initiatives against key corporate goals and KPIs, and quickly assess progress with colour-coded status indicators.
Actionable insights allow you get the most value from your marketing spend
Every marketer needs a tangible way to prove ROI. And, thankfully now you can.
Powered with data-driven insights, Allocadia ensures leaders can quickly visualize the best performing activities to optimize spend. And, you can create customized reports that are ready to share, and save time with fully automated report delivery.
What our customers are saying
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“To enable every marketer on our team to hit their goals and support the company’s objectives, we are enabled by Allocadia’s software to better manage and optimize our marketing performance. Our partnership with Allocadia has created greater efficiency in our marketing planning and measurement processes.”
Emil Adigyozalov, Head of Global Marketing, Planning, & Effectiveness, Signify
“Our marketers have become more accountable and better stewards of the dollars allocated to them. We can show progress and results in real time.”
Allocadia connects seamlessly with the tools you love
Allocadia’s robust integrations into finance, project management, CRM, ERP, MAP, content marketing, digital ad platforms and connections to BI tools help you better understand the full impact of your marketing efforts.
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Get more than just a platform
Priority Support
Get outstanding service from our award-winning team that’s committed to your success
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Proven Integrations
Connect and sync with other tools for more powerful marketing impact analysis
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