Plan & Align
Empowers marketers to create plans and budgets so they align with business goals and drive growth for the company.
Link marketing activities with corporate goals, to align strategy with execution
Marketers often struggle to align their plans with business strategy. When plans don’t support strategic goals, marketing leaders fail to connect their team’s activities to the businesses’ outcomes, putting their budget at risk.
Allocadia elevates the conversation around marketing action to a strategic level, allowing all marketers in the organization to plan and track against key goals and performance indicators.
Neenu Sharma, Communications and Marketing Leader and Chief Diversity Officer
GE Digital
Read Their Story
Effectively track progress towards goals
Streamline the planning and budget management process and leverage performance data, so your team can confidently remain agile and optimize spend
Allocate marketing investments strategically and ensure all plans support corporate objectives.
Align marketing plans with corporate goals to track against KPIs, and quickly assess progress with colour-coded status indicators.
Ensure alignment across marketing teams by eliminating silos with all department and team goals centralized with progress towards goals.
Accomplish all that and more with these capabilities:
Invest & Execute
Helps marketers monitor actual spend against plans and strategic targets, re-allocate budget, and drive better execution in market.
Measure & Optimize
Enables marketers to measure performance, optimize their spend, and make data-driven decisions.
Connect
Instantly tailor your Allocadia solution with configurable connections, open API integrations and powerful technology partners.
6 Steps to Successful Strategic Marketing Planning
Strategic marketing planning is the process of creating a marketing strategy that outlines what your objectives are, what programs you’ll use to achieve those objectives, who is responsible for those metrics, and by when you’ll be achieving those goals. What is the marketing planning process? Step 1: Liaise with Other...
Infosheet
Allocadia Solution Overview-Learn how Allocadia transforms marketing planning processes by connecting tactics to corporate objectives and creating a centralized view of all plans and budgets.
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