The Marketing Planning Crash Course
Marketing planning is a complex process that occupies a lot of marketer’s time. For this crash course, we’ve identified three areas to focus on to create maximum impact: Strategic Planning Scenario Planning Partnering with Finance
Allocadia Cheat Sheet: Building a Marketing Budget
Learn more about marketing budget best practices and creating an agile budget to weather any storm in our eBook Budgeting in a Crisis: How to Steer Your Ship Through the Storm.
How MPM Transforms Marketing
To dive further into your MPM journey, check out our new Marketing Performance Management Maturity Playbook!
The Impact of Efficiency on Marketing Performance
4 reasons to make efficiency a priority of your strategy this year: