Evolve Your Annual Marketing Planning Process With 6 Phases
Is annual marketing planning dead? In an increasingly agile world, annual marketing plans still hold value to help marketing organizations strategically chart a course to drive business impact in the year ahead.
5 Focal Points to Guide Marketing in 2021
These tips for marketers heading in 2021 are based on our recent webinar at the Demand Gen Report’s Strategy & Planning Series. Our CMO Julia Stead was joined by Bill Dembinski, VP Corporate Marketing at Equinix, and Lisa Horner, VP Marketing at Appfolio to discuss exclusive data insights into the massive changes...
The State of Spend: Expectations vs Reality
Get more insight into the current landscape of marketing investments in our inaugural report the State of Spend.
The Marketing Planning Crash Course
Marketing planning is a complex process that occupies a lot of marketer’s time. For this crash course, we’ve identified three areas to focus on to create maximum impact: Strategic Planning Scenario Planning Partnering with Finance
Allocadia Cheat Sheet: Building a Marketing Budget
Learn more about marketing budget best practices and creating an agile budget to weather any storm in our eBook Budgeting in a Crisis: How to Steer Your Ship Through the Storm. Interested in more marketing budgeting and spend management content?
How MPM Transforms Marketing
Interested in more marketing ROI and measurement content?
Maximizing Your Marketing Plan's Revenue Impact
Interested in reading more on marketing performance and measuring ROI?
The Impact of Efficiency on Marketing Performance
4 reasons to make efficiency a priority of your strategy this year: Interested in more marketing planning content?
5 Steps to Growing your Marketing Performance
Nurture your marketing investments and see your results flourish. Today’s marketers are responsible for more than ever before. They’ve transitioned from a brand and agency role to having responsibility for the full customer experience. Extra responsibility brings extra pressure to demonstrate impact and drive revenue. Allocadia gives you the fullest possible...
The Top 3 Things Marketers Can Do to Solidify Their Relationship with Finance
As marketers, how can we build a better bridge to our colleagues in Finance? In this infographic, we present the top three things marketers can do to improve their relationship with people on the Finance side of the fence (and why they’d want to!). Interested in more marketing budgeting and...
3 Essential Conversations Between the CMO & CFO
What can Marketing and Finance leaders talk about to achieve better alignment? Strong CMO-CFO alignment can bring a host of advantages to both Marketing and Finance organizations. But this harmony isn’t always easy to achieve. By nature of their roles, the two groups often see the world in very different...