Case Studies Archives

How Freshworks is Turning Digital Channels into Predictable Revenue Streams

Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. Freshworks SaaS products are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13...

How Autodesk Drives Marketing Success - Even in a Pandemic - With Better Performance Management

Autodesk is a leader in 3D design, engineering and entertainment software. They make software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of customers are doing with Autodesk’s...

How Talend is Measuring Performance During a Pandemic with Allocadia

Talend is a leading data integration and data integrity company, that enables every business to find clarity amidst the data chaos. In a single platform, Talend provides all the necessary capabilities that ensure enterprise data is complete, clean, compliant, and readily available to everyone who needs it throughout the organization....

How Skillsoft Gained Crucial Budget Visibility in a Crisis

Skillsoft helps companies unlock the potential in their most valuable asset: their people. Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development that drives business impact for modern enterprises. Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of...

Trimble Saves 10% of Redundant Marketing Investments with Allocadia

Founded in 1979, Trimble, Inc. was one of the earliest pioneers in GPS technology. In the four decades since, the company has expanded to dozens of business divisions employing thousands of employees worldwide who together drive over $3 billion in annual revenues. Today Trimble is transforming the way the world...

How Commvault Built a Closed-Loop Integrated Tech Stack with Allocadia, Saving Marketers Time

Founded in 1996, Commvault is publicly traded (NASDAQ: CVLT) and headquartered in Tinton Falls, New Jersey. Commvault is a recognized global leader in enterprise backup, recovery, and data management across any hybrid environment. Commvault’s converged data management solution redefines what backup means for the progressive enterprise through solutions that protect,...

How Arc’teryx Elevated their Marketing Budgets & Performance with Allocadia

Arc’teryx is an outdoor equipment company headquartered in North Vancouver, British Columbia. They are an innovation-driven organization focused on climbing, skiing, and alpine products. The Problem: Spreadsheet Nightmare With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it. Every marketer...

How GE Digital Doubled ROMI in One Year with Allocadia

Solve spend efficiency to drive more than 2x ROMI The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy and applied a unique spend attribution approach to gain increased visibility.

"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”
Neenu Sharma, VP Marketing Operations & Analytics, GE Digital

How Allocadia Gives StepStone Global Insights

“You just open one tool, and you have a complete list of how each individual region is performing right now.”– Benjamin Deigendesch, International Online Marketing Specialist OrganizationStepstone is a leading online job board business in Europe, operating some of the most powerful online job portals in the European market —...

How VMware Improved Alignment and Visibility to Drive Strategic Impact

“Now we have real data and facts to support big decisions.”– Chethan Chandra, Senior Manager of Business Operations, VMware The ChallengeLike many global marketing organizations, VMware’s team needed more visibility into how its marketing budget was being spent. Marketing leaders couldn’t effectively predict or evaluate marketing ROI. Because marketers were...

How Marketing Operations Established Disciplined Marketing Investment Management at Hitachi Vantara

The Task: Enable Proper Marketing Investment Management Today’s marketers are being held to new levels of accountability when it comes to proving the value of their investments and efforts. But when your marketing group struggles to manage actuals against forecasts and present credible numbers to finance, it’s challenging to satisfy...

How NI Drives Impact and Alignment with Allocadia

NI (formerly National Instruments) is a publicly traded company (NASDAQ: NATI) and headquartered in Austin, Texas. They produce automated test equipment and virtual instrumentation software. Common applications include data acquisition, instrument control and machine vision. The Problem: Too Much Data and No Official System When Helena Lewis, Senior Group Manager for Global Marketing Operations and Technology at NI, saw the disconnect between upstream plans and downstream...

How Marketing Reached Trusted Advisor Status at Pitney Bowes

Position marketing as a trusted advisor to the business

Case Study: How Learning House Reduced Cost-per-Acquisition by 25% with the Help of Allocadia

“Because Allocadia automatically aggregates the data associated with our media buys and results, we no longer grapple with numbers that don’t add up due to human error. This has given us more confidence in our data and helps us more effectively decide where to spend our future marketing dollars.” –...

Partners For Growth: How Marketing and Finance Found Common Ground at Cloudera

“Allocadia has helped us overcome all the challenges we were having, while also creating the processes and visibility we need to run marketing more effectively.” – Carey Rutigliano, Director, FP&A, Cloudera You Can’t Prove What You Can’t Measure “You’re moving money around based on a handshake?”, asked Carey Rutigliano, Cloudera’s...

Case Study: Box

Connecting R with the I in ROI

“We’ve more than doubled our pipeline-to-spend ratio. Additionally, we’ve had record-setting quarters in terms of total pipeline contribution, despite budgets not going up. We’ve done more with less because we were able to identify and address inefficiencies.”
Tim West, Former Senior Manager, Marketing Operations, Box

Hitachi Vantara: Quality Data Leads to Quality ROI

Hitachi Vantara provides information technology (IT) infrastructure, analytics, content, and cloud solutions and services to Fortune 100 and Fortune Global 100 enterprises. They are a wholly owned subsidiary of Hitachi Ltd and publicly traded (NYSE: HIT). The Problem: Missed Opportunities Hitachi Vantara has a massive budget that requires consistent monitoring and maintenance; investments need to be regularly...

How Juniper Networks Gets Within 1% of Budget with Allocadia

Align marketing with strategic corporate goals. With Allocadia, Juniper Networks can now clearly identify how marketing is investing and how that investment aligns with the corporate strategy.

How Charles Schwab Has Instant Investment Visibility with Allocadia

Charles Schwab was built around the simple idea of putting clients first. They keep clients at the heart of everything they do by offering a better, more modern way to build and manage wealth. Charles Schwab is an American multinational financial services company headquartered in Westlake, Texas. They are a publicly traded company (NYSE: SCHW)...

Case study: How Change Healthcare Gained Back 90% of Time Spent Manually Updating Budgets with Allocadia

“A process that used to take me five days each month now takes me three or four hours.” – Amanda Lomas, Director of Marketing Analytics, Change Healthcare The Challenge When Amanda Lomas took on a new position as Director of Marketing Analytics at Change Healthcare, she found a marketing team...

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