How Arc’teryx Elevated their Marketing Budgets & Performance with Allocadia

Procline AR carbon boots: ski boots that climb like technical alpine boots

Arc’teryx is an outdoor equipment company headquartered in North Vancouver, British Columbia. They are an innovation-driven organization focused on climbing, skiing, and alpine products.

The Problem: Spreadsheet Nightmare

With a team of 50 marketers across 6 teams, Arc’teryx quickly realized that managing budgets in Excel spreadsheets was not going to cut it.  

Every marketer who’s ever owned a budget, knows the difficulty of answering detailed questions on the fly. The team spent too much time reconciling budget and coding invoices – something a part-time employee spent all her time on. And because their budget was siloed into departments, they had no visibility into their spending and couldn’t report on spending through multiple dimensions.  

At Arc’teryx, nothing is more important than design and craftsmanship. They needed a marketing performance management solution that would not only allow for better budget management but could also tell their story in a visually attractive, user-friendly way. 

“We can easily and efficiently relocate spend. No more scrutinizing spreadsheets.”

– Suzanne Blankenstein, Channel Marketing, Arc’teryx

The Solution: No More Spreadsheets and Total Visibility into Budget

Arc’teryx Gore-Tex jacket

Allocadia was able to help the marketing teams achieve their goals: they finally became responsible for their own budget. They use Allocadia to track spend by team, department, business unit, channel, activity, and brand thus increasing visibility and accountability.  

How were they able to climb to the top of their marketing mountain? Download the full case study to find out!

Request a Demo

We'd love to show you more of Allocadia! Tell us a bit about yourself and a member of our team will contact you to schedule a demo.

Sign up to learn more