Skip to main content

How Commvault Built a Closed-Loop Integrated Tech Stack with Allocadia, Saving Marketers Time

Commvault Command Center

Founded in 1996, Commvault is publicly traded (NASDAQ: CVLT) and headquartered in Tinton Falls, New Jersey. Commvault is a recognized global leader in enterprise backup, recovery, and data management across any hybrid environment.

Commvault’s converged data management solution redefines what backup means for the progressive enterprise through solutions that protect, manage, and use their most critical asset – their data.

The Challenge: Manual Entries were Squashing Productivity

When Commvault initially integrated Allocadia and Workfront into their tech stack, they found that information and dates were no longer getting lost in email chains and their marketing activities were aligned to corporate goals. It also made the marketers’ lives more efficient because they could spend less time on manual tasks. But there was still a lot of manual entry between other components of their tech stack. Commvault knew they could do more in their efforts to run marketing better.

“It’s important to start with understanding your organization and how you want to use the technology. How are you using Workfront, how are you using Allocadia, and how can they be meshed together so that you eliminate human error and save time? If you have the foundation and the background, then you’re on your way to a successful start of an integration.”

Anna Soo, Senior Marketing Manager, Commvault

The Solution: Closing the Loop to Get to ROI

With Allocadia, Commvault had built a stronger structure and improved reporting capability needed for organizing the marketing department. But Anna Soo, the former Senior Marketing Manager, wanted to reduce human errors and save even more time. By integrating Salesforce and Marketo to the existing Allocadia-Workfront integration – which Allocadia helped build – marketers no longer had to enter details twice before pushing everything into Salesforce. The result: a closed loop integration system between Allocadia, Marketo, Salesforce, and Workfront.

Commvault’s marketing programs are created, updated, and viewable within Allocadia where they can track the ROI for each campaign and use a BI tool to assess results. Then, by clicking the built-in “Create Workfront Request” button within Allocadia, all the information in Allocadia gets sent to Workfront to create a project which can then be sent from Workfront to Salesforce to create a campaign – a dreamy and streamlined tech stack.

Improving Customer Experience by Improving the Marketer’s Experience

Allocadia details tab

At the end of the day, we all want better experiences for our customers and that goal starts by improving the marketer’s daily experience by implementing the right tools to progress, optimize, and do their best work. Prior to any integrations, Commvault’s marketing team was static and reactive with no control over budgets and no visibility into the resources being used.

Now their investment and results data are connected leading marketers to place their focus on marketing activities, revenue driving, and investment optimization. They have become agile and proactive as a result of their highly developed and integrated tech stack. Commvault is always iterating, and has plans to keep improving on their tech stack.

Learn all about Commvault’s closed-loop tech stack and their improved marketer’s experience in the full case study.