Customer Interviews Archives

Finance and Marketing: Partners Driving Growth

Every marketer knows they need to be aligned with Sales – but Marketing’s relationship with Finance is equally important for driving revenue. If Marketing maps their outcomes to investments and provides evidence of how they are driving revenue, Finance is primed to greenlight their budget increases. Finance and Marketing are...

4 Ways Enterprise Marketers Can Avoid Strategic Planning Missteps

Setting a course for your marketing team through plans and strategy that drive real impact sounds like a great idea when you’re a small, agile company that can adopt new processes in a heartbeat. It’s relatively easy for small businesses to try something on for size and then put it...

Learn how Juniper Networks Runs Marketing more Efficiently with Allocadia

We sat down with Nancy Weintraub, Senior Director, Marketing Demand, Analytics and Information at Juniper Networks this year at Sirius Decisions in Austin to chat about her experience with Allocadia and how her team can now Run Marketing more efficiently thanks to the platform. Interested in more marketing planning content?

How Marketing Operations at GE Digital Proves How Marketing Matters

On the Customer Success team here at Allocadia, we work day in and day out with hundreds of marketing operations practitioners at companies around the globe. Their efforts are often happening behind the scenes, as they strategize, plan, budget, and analyze results to make sure every dollar counts. It’s a...

Marketing Planning Master Class: Neenu Sharma from GE Digital

Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning. Also see our blog post based on the the interview with Neenu: Marketing Planning Lessons from GE’s 26,000-Employee “Startup”...

Marketing Planning Master Class: Ken Evans from Fuze

Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back Interested in...

Marketing Planning Master Class: Helena Lewis from NI

A master of change management, Helena Lewis brought order and strategy to NI’s (formerly National Instruments) marketing planning process. Hear how she did it & her single best recommendation in marketing planning. Also see our blog post based on the the interview with Helena: 4 Ways Enterprise Marketers Can Avoid...

How Land O'Lakes Leverages Allocadia for Real-Time Planning Insights

As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!

How Allocadia Helps Danone Keep an Agile Marketing Planning Approach

In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Kyle Watts Kyle Watts is an Associate Brand Manager at Danone North America. — Hi Kyle! To start, please tell us about the marketing planning process at...

How Allocadia Helps Centrify Connect Marketing Plans to Corporate Objectives

In this interview series, we speak with marketers from a variety of industries to bring you insights into the strategic marketing planning process. Linlin Li Vice President, Marketing Operations and Strategic Projects at Centrify Linlin leads marketing operations at Centrify, a California-based next-gen identity and access management company that delivers...

How Red Hat is Building the Foundation for ROI

It’s easy to get tangled up in a web of ROI data that promises to solve all marketing woes. However, ROI is a tough beast to wrangle, and few will succeed without a solid underpinning strategy to guide the way. We were fortunate enough to participate in a live case...

Podcast: #RunMarketing Like a Submariner

Are you running your marketing organization like a submariner? I recently welcomed Bryan Semple, CMO of SmartBear, to our Marketers Count podcast. I’m always inspired by talking to modern marketers like Bryan and hearing about the strategies they’re using to make an impact in their organizations. While Bryan’s now leading marketing for...

4 Strategic Marketing Planning Tactics from Fuze

The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. With the time investment required to execute day-to-day operations and a dizzying number of collaborative processes, maintaining the status quo can seem a lot easier than making big changes. One specific...

How Allocadia Helped Transform Marketing at Commvault

What does a day in the life of a world-class Marketing Operations pro look like? We caught up with Anna Soo, Senior Marketing Manager at Commvault, to find out! Anna, along with Workfront’s Brandon Jensen, also joined us to present a webinar entitled, Building Best-in-Class Marketing Ops: Strategies from Commvault...

Podcast: How to Run Your Marketing Organization Like A Business

Marketers Count Podcast Episode 1: How to Run Your Marketing Organization Like A Business Our CMO James Thomas recently sat down with Palo Alto Networks‘ David Cohen to talk about how marketers can shift their thinking and run their organizations like business units. The goal? Driving revenue – and making marketers...

How Pitney Bowes Got to Marketing ROI by Starting with I

Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard. This webinar touches on how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their...