Customer Interviews

Marketing Planning Master Class: Ken Evans from Fuze
Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back
Podcast: #RunMarketing Like a Submariner
Are you running your marketing organization like a submariner? I recently welcomed Bryan Semple, CMO of SmartBear, to our Marketers Count podcast. I’m always inspired by talking to modern marketers like Bryan and hearing about the strategies they’re using to make an impact in their organizations. While Bryan’s now leading marketing for...
4 Strategic Marketing Planning Tactics from Fuze
The fast pace of marketing means maintaining your position at the forefront of innovation can be next to impossible. With the time investment required to execute day-to-day operations and a dizzying number of collaborative processes, maintaining the status quo can seem a lot easier than making big changes. One specific...
Podcast: How to Run Your Marketing Organization Like A Business
Marketers Count Podcast Episode 1: How to Run Your Marketing Organization Like A Business Our CMO James Thomas recently sat down with Palo Alto Networks‘ David Cohen to talk about how marketers can shift their thinking and run their organizations like business units. The goal? Driving revenue – and making marketers...
How Pitney Bowes Got to Marketing ROI by Starting with I
Every year, a top priority for marketers is the ability to measure ROI, but the reality is very few marketing organizations actually produce quality ROI insights. Creating valuable advanced measurements is hard. This webinar touches on how Pitney Bowes, a $3.5B global company, leveraged technology to take control of their...