Allocadia Publications

Do More With ROI and Marketing Attribution
Data has power, but how can you harness it? Use marketing measurements like ROI and attribution to illustrate the business impact of your results. But which one should you use? Even the savviest marketers have been known to mix the two up. Misunderstanding the difference between ROI and attribution can...
A Guide to the New Era of Agile Marketing Planning
Are you prepared to meet marketing’s goals with less resources, and do it in a constantly changing landscape? It’s time to change habits. The CMO is no longer just the bullhorn for the brand; they are the lead conductor of the company’s growth engine.  Gartner The traditional planning process isn’t...
Budgeting in a Crisis: How to Steer Your Ship Through the Storm
50% of CMOs don’t understand how their budgets are invested Gartner With less resources and more financial scrutiny, it’s critical for marketing organizations to have a strong grasp on their budgets. They don’t just show where funds are invested: budgets are the ultimate expression of strategy for any marketing organization....
Buyer's Guide to Marketing Performance Management
It’s time for Marketing to have its own system of record. Managing spend in tools built for other departments is frustrating. Planning and reporting is siloed. Teams chase attribution and credit, rather than the big-picture ROI. This all leads to wasted time, mis-spend, and decreased revenue impact. Your team needs...

"Allocadia provides best-in-class money management capabilities... Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization."

Forrester Wave
Allocadia Named Strong Performer in Forrester Wave
“Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.” Forrester Wave According to the Forrester Wave: Marketing Resource Management, Q1 2020, “Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to...

"Allocadia provides best-in-class money management capabilities... Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization."

Forrester Wave
The Marketing Leader’s Guide to Data Strategy
87% percent of marketers say their top marketing goal for the next year is using data more successfully. We wrote this paper to show you how and provide a path forward. Sam Melnick, Vice President of Marketing Insights & Growth, Allocadia Marketing is hard. Of course it is also fun,...
ROI vs Attribution
ROI and attribution are two terms that marketers are very familiar with – or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on. They are both valuable measurements in a marketer’s arsenal, but only if they are...
MPM Maturity Benchmarking Report
Original research benchmarking how companies run the business of marketing We surveyed over 200 marketers to determine the industry’s maturity level around Marketing Performance and what the best marketers in world are doing differently. Here, we present the key findings of this research, including: How the best companies manage marketing...
The Gold Medal Marketing Planning Playbook
Good strategic plans are what separates the most effective marketing organizations from the rest of the pack. Many marketers would like to improve the strategic planning processes in their companies, but aren’t quite sure where to start. This 14-page playbook outlines the 3 levels of strategic marketing planning: Bronze, Silver...
Your Marketing Budget: An Owner's Manual
Your Marketing Budget: An Owner’s Manual The essential guide for anyone who works with a marketing budget Congratulations! You’re the proud owner of a marketing budget. So what’s next? You’ve got to manage it — and that’s where the challenge comes in. Broken workflows, interdepartmental squabbles and spreadsheet madness can...
4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning
The best-performing global marketing organizations have one thing in common: they’re extraordinarily competent at marketing planning.The question is: what, specifically, do they do differently in marketing planning? What sets them apart from the rest of the pack?We interviewed four marketing planning experts to uncover a set of strategies that have...
The Great Big Guide to MPM: Part 3
The Great Big Guide to MPM: Part 3 Part 3: Monitoring & Measurement “What gets measured, gets managed” Peter Drucker Marketers have long struggled to easily measure the impact they’re having on the business and our biggest barrier has been tackling the data. The detailed process of consolidating and analyzing...
The Great Big Guide to MPM: Part 2
The Great Big Guide to MPM: Part 2 Part 2: Enablement & Execution “The best laid plans of mice and men often go awry” – Robert Burns For today’s marketers, successful enablement and execution in Marketing Performance Management (MPM) means strengthening your core and investing in Marketing Operations, implementing processes...
The Great Big Guide to MPM: Part 1
The Great Big Guide to MPM: Part 1Part 1: Strategy, Planning and Investment Management “To achieve greatness two things are needed; a plan, and not quite enough time” – Leonard Bernstein For today’s marketers, this quote couldn’t be any more true. But what use is a plan if you have...
Marketing Operations Tech Stack Essentials
Five Growth Agents for Better Marketing Performance and Productivity A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track. A well-built Marketing Operations tech stack makes all that possible. Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps keeps...
What Marketers Can Learn from Wall Street
Lessons from the finance world: make smarter marketing investments & get the most out of your budgets As a marketer, you’re an investor. While you may not wear a tie or work on Wall Street, your basic job is surprisingly similar to that of a finance pro: you’re entrusted with...
Three Paths to Measuring Marketing ROI
Your Options for Confidently Measuring Marketing ROI with AllocadiaMarketing ROI can be nebulous. There’s no one-size-fits all ROI measurement, and even once you’ve decided upon which metrics are most relevant for your business, there’s the significant technical challenge of measuring them. Allocadia is here to help. In this guide, we’ll...
Allocadia & Your Marketing Tech Stack
Integrations to help you #RunMarketingBetter Allocadia offers integrations with all the other technologies your team uses. The result: more consistent and clearer data, huge time savings, and better insight into your marketing performance. • What are the specific use cases and benefits that come from integrating Allocadia with other technologies?...