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MPM Maturity Benchmarking Report

Original research benchmarking how companies run the business of marketing

We surveyed over 200 marketers to determine the industry’s maturity level around Marketing Performance and what the best marketers in the world are doing differently.

Here, we present the key findings of this research, including:

  • How the best companies manage marketing performance
  • 4 key traits of leaders in Marketing Performance Management (MPM)
  • Benchmark data for MPM

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