According to the Forrester Wave: Marketing Resource Management, Q1 2020, “Allocadia provides best-in-class money management capabilities… Allocadia was founded specifically to help marketers run marketing like a business — from budget planning to ROI and spend optimization.”
Download this comprehensive evaluation to see the impact that Marketing Resource Management can have on your organization, and why Allocadia is a Strong Performer in this category.
Discover the following insights:
- Why Allocadia has the highest score in money management capabilities
- Current MRM trends customers should look out for
- Forrester’s considerations for evaluating Marketing Resource Management (MRM) vendors