Skip to main content

The Gold Medal Marketing Planning Playbook

Good strategic plans are what separates the most effective marketing organizations from the rest of the pack.

Many marketers would like to improve the strategic planning processes in their companies, but aren’t quite sure where to start.

This 14-page playbook outlines the 3 levels of strategic marketing planning: Bronze, Silver and Gold. Putting them into practice will help you successfully advocate for more budget and increase your leadership team’s confidence in marketing’s outcomes.

Inside, you’ll find perspectives for CMOs, Marketing Operations professionals and Field Marketers on how to plan smarter, win more budget, and drive more revenue.

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at