How GE Digital Doubled ROMI in One Year with Allocadia
Solve spend efficiency to drive more than 2x ROMI
The team at GE Digital implemented a revolutionary new investment and marketing ROI hierarchy and applied a unique spend attribution approach to gain increased visibility.
"I don't want to get stuck in the game of marketing needing to do more with less. I want to evolve the game so that marketing gets more because of how much we return on our investments and deliver on business objectives.”
Neenu Sharma, VP Marketing Operations & Analytics, GE Digital
How Juniper Networks Gets Within 1% of Budget with Allocadia
Align marketing with strategic corporate goals.
With Allocadia, Juniper Networks can now clearly identify how marketing is investing and how that investment aligns with the corporate strategy.