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The Marketing Leader’s Guide to Data Strategy
87% percent of marketers say their top marketing goal for the next year is using data more successfully. We wrote this paper to show you how and provide a path forward. Sam Melnick, Vice President of Marketing Insights & Growth, Allocadia Marketing is hard. Of course it is also fun,...
CMO Confessions: Is an MQL still relevant today?
If marketing-qualified leads are all that matters, then why are your salespeople still struggling to close opportunities? Is it because your threshold for what an MQL is needs adjustment? Or, is it because MQLs just aren’t relevant anymore?  Marketers, it’s time to come clean and cut through the BS when...
Webinar Series: Designing the Marketer’s Data Set for Better Execution
In this three-part webinar series, we’re discussing what separates the average marketing organization from the best in the world. From our work with hundreds of marketers from organizations like VMware, Signify, General Electric and more, we’ve learned it’s not solely about the best creative campaigns or highly efficient execution – the best marketing organizations excel by first...
Three Guiding Factors When Changing Your Data Strategy
Change is inevitable. This undeniable truth is something a forward-thinking marketing leader needs to keep in the back of their mind always. There are going to be changes in their market, with their technology, people shifting roles and a multitude of other developments ranging from disruptive to minute. But a...
Don't Just Measure Marketing-Prove its Value to the Business. Here's How...
It’s the new year. Your CMO has laid out a vision for what they want your large, global marketing organization to accomplish. To get there, your Marketing Ops team is building a useful and integrated technology stack. They’re also working hard to keep campaign, response, and investment data clean, because...
Our CMO’s Revenue Insights for the Board
Like most CEOs, I’m interested in having clear visibility into our company’s spend. When it comes to our marketing spend, having insight into our RETURN on that marketing spend is even more important. Return equals revenue. I always want to know what is the impact on revenue, and what is...
4 Traps to Avoid When Trying to Measure ROI
There’s just no way around it: calculating return on investment is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. In a recent webinar entitled Solving the Mystery of...
How Allocadia Helps Create the Right Data Set for Accurate, Timely and Actionable Insights
Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers...
Struggling to Measure Up: Why are Marketers Missing the Mark?
Measuring impact is a universal struggle for marketers. More than 60% of Fortune 1000 CMOs claim they cannot quantify the impact of marketing in either the short or long term. There is a whole spectrum of suffering that ranges from having no idea where to begin, to marketers up to...
A CMO’s Secret Ingredient for Driving Change
I’ve thought a lot about a certain ingredient that has played a crucial role in growing Allocadia to where we are today. It has helped bring customers on-board, change people’s minds, and bring key hires to our team. In other words: it has helped us accomplish our big goals. When...
Five Crucial Aspects of a Thriving Tech Stack
Back in 2015, chiefmartec.com reported that 91% of marketers felt they didn’t have a complete or fully utilized tech stack. 91%! A year later, that number dropped to 68%, a solid improvement over the previous year but still not a strong vote of confidence in martech adoption and utilization (data...
Keepin’ it Clean: Why Data Cleanliness is Always Top of Mind for Successful Marketers
Spend some time with Marketing Operations professionals and it will become obvious how important data is to a high functioning Marketing department. This truth was validated when we interviewed dozens of marketers for our report, The Essential Framework for Optimizing Marketing Performance. During these conversations, many topics were discussed, but...
The Marketing Operations Efficiency Formula
Every marketer needs more time in their day. The pressure to drive impact keeps increasing, but it is a struggle to find the time to complete to-do lists. Not to mention finding money in the budget to execute on your creative ideas! How do we buy back more time and...
How a $1B Startup Runs Marketing to Lead Digital Transformation
GE Digital is a newly-formed, well-capitalized “startup” within one of America’s oldest and best-respected companies. Neenu Sharma is a change agent who leads marketing operations in this unique environment. Under her leadership, GE Digital’s marketing operations functions has undergone a complete transformation. We sat down with her to hear her...
The Missing Link in Becoming Customer Centric
We can all become more customer-centric in our marketing organizations.In marketing, most of the focus has been on customer-facing interactions, otherwise known as the front office of marketing. But without incorporating a strong back office, marketers will fall short in creating a true customer-first approach. Join IDC’s Kathleen Schaub (VP...