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How to Prove Marketing ROI
“What’s the ROI on that?” If that question makes you panic, you’re not the only one. In our new data report, How Today’s CMO Can Leverage ROI to Prove Growth, 84% of marketing leaders say they’re under pressure to prove marketing ROI to justify their investments and any requests for...
Is There ROI From Marketing Content That Only Lives for 24 Hours?
Ephemeral marketing, you might not recognize the name, but you’ve definitely seen it before. Instagram stories, LinkedIn Lives, and much more, it seems like every social medium is introducing or expanding its capabilities for content with a 24 hour shelf life.  From our newly released data report How Today’s CMO...
How Today's CMO Can Leverage ROI to Prove Growth
Key findings from a survey of North American marketing decision makers How are marketers proving that the new and untested strategies they were forced to adopt over the last year were successful? How are they measuring and communicating marketing’s impact on company growth? In our newly-released survey of North American...
What is Enterprise Performance Management & Why You May Really Need MPM
Enterprise performance management (EPM) was born out of a need to innovate. As the world of business evolved, the spreadsheets that saved everyone from manual calculation now seemed clunky and out of date. A new era needed a new technology that could pace itself with rapid innovation and new demands,...
Measure Your Return on Marketing Investments
ROI: we all talk about it, but do we know what it means? Not some far-out goal to seek, but a tangible measure we can apply to everyday decisions.  We can help you master ROI, control your budgets, and invest in impactful marketing programs that drive your strategy forward. ROI...
Beginners Guide to Performance Marketing
What do you get when you combine an increasing reliance on marketing to build pipeline and the longitudinal goal of ROI?  Performance-based marketing is marketing’s response to an increasing need for output that can be traced to objectives and ROI. A performance mindset pushes marketing from individual actions to linked...
5 Ways to Optimize Your Marketing Budget
It seems as though the days of COVID-induced turbulence are numbered. And yet, marketers are still dealing with decreased budgets and how to make the most of their marketing spend. The right tools can drive impact despite budget cuts.  Now is the time for precision and focused initiatives. A smaller...
ROI or Attribution: The Best Way to Measure Marketing Performance
Marketing activities don’t happen in a vacuum: they move the needle for your company in a multitude of ways. And if you want to move the needle, you need to make better decisions. Both ROI and attribution insights can help with that. But which one is better?  Enter the tug-of-war...
How Freshworks is Turning Digital Channels into Predictable Revenue Streams
Freshworks provides intelligent customer engagement software for businesses of all sizes, making it easy for teams to win customers for life. Freshworks SaaS products are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13...
The Three Pillars of Your Marketing ROI Strategy
What’s the ROI on that? Does that question make you panic? Take a deep breath and relax – it’s going to be ok. 65% of marketers don’t have confidence in their ability to measure the impact of their marketing investments. In a time of economic uncertainty and resource constraints, it’s...
How Rapid7 Built an ROI Model for Growth
65% of marketers aren’t confident in their ability to measure the impact of their marketing investments. But few realize that ROI isn’t a math problem – it’s a marketing strategy to build and optimize plans and investments. In this 30 minute virtual chat, you’ll learn: The first three critical steps...
The 4 Actions of High-Growth Marketing Teams
2021 Planning, Budgeting and Measurement Benchmark Results For the last twenty years, marketing’s been on a crusade to measure revenue impact. But over the last year, the playing field changed.  Marketing teams in high-growth companies shifted their focus from revenue accountability to operational efficiency, or ‘back office’ part of their...
Measure Marketing's Impact on your Business with Performance Insights
Do you know if your investment plans match your targets? Are you investing in the right mix of channels? How are your revised marketing plans performing? How long does it take to answer those questions about your marketing organization’s performance? Five minutes? Five hours? Or five days? There’s a better,...
How Talend is Measuring Performance During a Pandemic with Allocadia
Talend is a leading data integration and data integrity company, that enables every business to find clarity amidst the data chaos. In a single platform, Talend provides all the necessary capabilities that ensure enterprise data is complete, clean, compliant, and readily available to everyone who needs it throughout the organization....
Do More With ROI and Marketing Attribution
Data has power, but how can you harness it? Use marketing measurements like ROI and attribution to illustrate the business impact of your results. But which one should you use? Even the savviest marketers have been known to mix the two up. Misunderstanding the difference between ROI and attribution can...