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April Dunford Shares Her Expert Positioning Tips
April has spent the first 25 years of her career as a startup executive, running marketing, product, and sales teams. She led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft,...
The New Rules for Marketing Planning in a Post-pandemic World
As we embark on 2022 planning, marketing leaders are asking themselves: “what changes do I need to make to our marketing strategy to drive growth in a post-pandemic world?“ Is our former strategy still relevant? Has how we measure marketing changed for good? How do we efficiently and strategically focus...
The Strategic Marketing Planning Workshop with Forrester
Over the past year, business goals have continued to evolve due to the effects of COVID-19. It’s imperative that marketers remain agile in marketing planning and make strategic budget allocation decisions. Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational...
Is Annual Marketing Planning Dead?
Despite an increasing need for mobility, the annual marketing plan isn’t a relic of a lost age. It provides a clear path for strategic marketing plans that align to company business goals and targets. However, it isn’t always easy.  We spoke to marketing leaders about planning best practices to determine...
Three Tips to Master Performance-Based Marketing Planning
“What’s the ROI on that?” If that question makes you panic, you’re not the only one. A startling 65% of marketers don’t have confidence in their ability to measure the impact of their marketing investments.  This is because marketers get distracted in the hunt for that elusive “right” ROI number...
Top 5 Agile Tips for Marketing Planning in 2021
It’s 2021, but we’re still dealing with the effects from 2020. In-person events are a non-starter and digital is still ruling lives inside and outside of work. As marketers are left asking themselves a familiar question: “How can I create impact and do more with limited resources?” To drive revenue...
CMO Strategy Series: 5 Key Learnings from 2020
From great challenges, come great opportunities – and 2020 brought more than enough challenges across every spectrum of our lives.  This year was full of more strategic pivots than any other. But every one of those pivots was an opportunity to learn and grow. Marketers learned to adapt to new...
Talend’s AMA: Pivoting Plans While Hitting Targets
Reacting with agility is impossible if you have to spend time scrambling to even understand where you’re at. Talend’s marketing organization wasn’t in that position this spring, thanks to key foundational changes they’d made at the end of 2019.   Although everything seemed to be changing, the only thing that didn’t...
5 Focal Points to Guide Marketing in 2021
These tips for marketers heading in 2021 are based on our recent webinar at the Demand Gen Report’s Strategy & Planning Series. Our CMO Julia Stead was joined by Bill Dembinski, VP Corporate Marketing at Equinix, and Lisa Horner, VP Marketing at Appfolio to discuss exclusive data insights into the massive changes...
Bouncing Back in 2021: Increase Growth by Planning Better
Want to boost your company’s growth next year by changing only one internal process? Improve your team’s planning practices.  Marketing organizations with the best planning processes know that even great plans can be derailed unexpectedly. While some organizations were moving toward agile processes before the pandemic, everyone had to change...
PointClickCare’s AMA: Success Strategies to Move Forward in a Challenging Time
How do you choose between supporting your customers, growing your team, and responding quickly to challenges in a pandemic? If you’re Stephan Serwe, Senior Director of Marketing Operations at PointClickCare, you successfully managed all three this year.   PointClickCare is the leading cloud-based software platform for the senior care market  Because...
CMO Strategy Series: Aligning as One Team
Written by Jocelyn Brown, SVP Customers and Revenue, Allocadia There’s no stepping around the fact that the way we communicate and work in 2020 has drastically changed. Allocadia already had remote employees – including myself and our CMO Julia – so we had the infrastructure to support the shift to...
Align Marketing Investments to Business Strategy
Aligning marketing’s investments and plans to corporate goals is a best practice that’s usually easier said than done. Until now. Allocadia’s Strategic Planner helps define, communicate, and track ongoing progress of activities at the corporate, department, and team level. Watch our 3 minute product video to learn how Allocadia makes...
Amazon Prime Day: An Experiment for 2020 Holiday Shopping
Six months into remote working and social distancing, it’s pretty safe to say we’re all very familiar with Amazon.  And if you’ve been using Amazon for more than a handful of deliveries, you’ve probably invested in Amazon Prime which means free deliveries, a streaming service, and access to their annual...
Skillsoft's AMA: Facing the Ultimate Test of Marketing Agility
Marketers have faced some of the hardest challenges of their careers this year. Our agility has been tested like never before. Skillsoft’s Jeremie Audran, VP Performance Marketing & Operations, is successfully leading a growing team thanks to new processes and technologies they’ve adopted to stay ahead of the curve. We...
Annual Marketing Planning Is Not Dead
Annual marketing planning is an exciting time when marketing organizations chart their course for the year with the mindset of no goal is impossible and ready to overcome any challenge. Or not. In reality, marketing planning at enterprise organizations is rarely straightforward. Planning is long, there are many moving parts,...
How I Build Efficiency into Marketing Planning With Garth Bradley from Workfront
In his 18 years of marketing experience, Garth has built a track record developing high impact teams, building best-in-class marketing capabilities, and creating innovative Enterprise marketing programs and product marketing narratives to drive sales, build pipeline, and land business objectives. He’s currently the VP of Integrated Marketing at Workfront, and...