Customer Stories Archives

How Autodesk Drives Marketing Success - Even in a Pandemic - With Better Performance Management

Autodesk is a leader in 3D design, engineering and entertainment software. They make software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of customers are doing with Autodesk’s...

How Allocadia Helps Marketing Stay Scalable

As a 2x Allocadia customer, Marlene Chan, Marketing Business Operations Director at Splunk, shares her experience using Allocadia over the years as a finance professional within the marketing organization. Allocadia is miles ahead of what a lot of companies have been doing, which is managing marketing spend through spreadsheets, and...

How Talend is Measuring Performance During a Pandemic with Allocadia

Talend is a leading data integration and data integrity company, that enables every business to find clarity amidst the data chaos. In a single platform, Talend provides all the necessary capabilities that ensure enterprise data is complete, clean, compliant, and readily available to everyone who needs it throughout the organization....

How Skillsoft Gained Crucial Budget Visibility in a Crisis

Skillsoft helps companies unlock the potential in their most valuable asset: their people. Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development that drives business impact for modern enterprises. Skillsoft is trusted by thousands of the world’s leading organizations, including 65 percent of...

Create Full Visibility into Marketing Budgets

Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Not only does Allocadia allow you to bring in the POs and actuals, it helps you...

Transform Marketing Planning

Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Allocadia has enabled us to have credibility in every conversation we have… we can change the...

Investment Visibility from Allocadia Transformed Digital Marketing at Land O' Lakes

Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Allocadia is the key to not only enabling her team to manage their plan, marketing budgets and investments with consistency, but to building the foundation needed to drive even further digital transformation. Interested in more marketing budgeting and...

Trimble Saves 10% of Redundant Marketing Investments with Allocadia

Founded in 1979, Trimble, Inc. was one of the earliest pioneers in GPS technology. In the four decades since, the company has expanded to dozens of business divisions employing thousands of employees worldwide who together drive over $3 billion in annual revenues. Today Trimble is transforming the way the world...

Finance and Marketing: Partners Driving Growth

Every marketer knows they need to be aligned with Sales – but Marketing’s relationship with Finance is equally important for driving revenue. If Marketing maps their outcomes to investments and provides evidence of how they are driving revenue, Finance is primed to greenlight their budget increases. Finance and Marketing are...

4 Ways Enterprise Marketers Can Avoid Strategic Planning Missteps

Setting a course for your marketing team through plans and strategy that drive real impact sounds like a great idea when you’re a small, agile company that can adopt new processes in a heartbeat. It’s relatively easy for small businesses to try something on for size and then put it...

Words of Wisdom from Marketers who #RunMarketingBetter

What does it mean to Run Marketing Better and how can you level up your own organization? Hear thoughts and advice from marketing leaders at Box, Cloudera, Equinix, NI (formerly National Instruments), and FireEye. See Also: Gina Reese, Cloudera (formerly Hortonworks) – Customer Testimonial Helena Lewis, NI – Customer Testimonial...

How Commvault Built a Closed-Loop Integrated Tech Stack with Allocadia, Saving Marketers Time

Founded in 1996, Commvault is publicly traded (NASDAQ: CVLT) and headquartered in Tinton Falls, New Jersey. Commvault is a recognized global leader in enterprise backup, recovery, and data management across any hybrid environment. Commvault’s converged data management solution redefines what backup means for the progressive enterprise through solutions that protect,...

Learn how Juniper Networks Runs Marketing more Efficiently with Allocadia

We sat down with Nancy Weintraub, Senior Director, Marketing Demand, Analytics and Information at Juniper Networks this year at Sirius Decisions in Austin to chat about her experience with Allocadia and how her team can now Run Marketing more efficiently thanks to the platform. Interested in more marketing planning content?

How Equinix Established Collaborative Financial Planning in a Marketers’ Language

Sean Hiss, Director of Marketing Operations at Equinix, talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus have real-time reporting and visibility across their global organization. See Also: Sean’s advice to marketers on how they can #RunMarketingBetter Sean’s 4 Tips...

How FireEye Captures the Full Investment Picture with Allocadia

Danielle Evangelista, Marketing Operations Analyst at FireEye, talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers and empower them to tell the story of their investment. See Also: Danielle’s advice to marketers on how they...

How Bitsight Has Full Investment Visibility with Allocadia

Kory Himmer, Senior Manager of Marketing Operations at Bitsight, talks about how Allocadia helps his company run marketing by understanding their investments and predicting outcomes better. Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM),...

How Marketing Operations at GE Digital Proves How Marketing Matters

On the Customer Success team here at Allocadia, we work day in and day out with hundreds of marketing operations practitioners at companies around the globe. Their efforts are often happening behind the scenes, as they strategize, plan, budget, and analyze results to make sure every dollar counts. It’s a...

Marketing Planning Master Class: Neenu Sharma from GE Digital

Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning. Also see our blog post based on the the interview with Neenu: Marketing Planning Lessons from GE’s 26,000-Employee “Startup”...

Marketing Planning Master Class: Ken Evans from Fuze

Ken Evans leads an award-winning Marketing Ops function at one of the world’s fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques. Also see our blog post based on the the interview with Ken: How Fuze Got Their Marketing Planning Groove Back Interested in...

Marketing Planning Master Class: Helena Lewis from NI

A master of change management, Helena Lewis brought order and strategy to NI’s (formerly National Instruments) marketing planning process. Hear how she did it & her single best recommendation in marketing planning. Also see our blog post based on the the interview with Helena: 4 Ways Enterprise Marketers Can Avoid...