Customer Testimonials Archives

How Allocadia Helps Marketing Stay Scalable

As a 2x Allocadia customer, Marlene Chan, Marketing Business Operations Director at Splunk, shares her experience using Allocadia over the years as a finance professional within the marketing organization. Allocadia is miles ahead of what a lot of companies have been doing, which is managing marketing spend through spreadsheets, and...

Create Full Visibility into Marketing Budgets

Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Not only does Allocadia allow you to bring in the POs and actuals, it helps you...

Transform Marketing Planning

Allocadia helps marketers align marketing plans and budgets to create visibility into strategy, execution, and results. Pivot to the next plan, transfer budget, and see the impact in one platform rather than multiple spreadsheets. Allocadia has enabled us to have credibility in every conversation we have… we can change the...

Investment Visibility from Allocadia Transformed Digital Marketing at Land O' Lakes

Kirsten Salmanowicz, Digital Marketing Platform Manager at Land O’ Lakes, shares how Allocadia is the key to not only enabling her team to manage their plan, marketing budgets and investments with consistency, but to building the foundation needed to drive even further digital transformation. Interested in more marketing budgeting and...

Words of Wisdom from Marketers who #RunMarketingBetter

What does it mean to Run Marketing Better and how can you level up your own organization? Hear thoughts and advice from marketing leaders at Box, Cloudera, Equinix, NI (formerly National Instruments), and FireEye. See Also: Gina Reese, Cloudera (formerly Hortonworks) – Customer Testimonial Helena Lewis, NI – Customer Testimonial...

Learn how Juniper Networks Runs Marketing more Efficiently with Allocadia

We sat down with Nancy Weintraub, Senior Director, Marketing Demand, Analytics and Information at Juniper Networks this year at Sirius Decisions in Austin to chat about her experience with Allocadia and how her team can now Run Marketing more efficiently thanks to the platform. Interested in more marketing planning content?

Now is the Time to Adopt and Mature Your Marketing Performance Management

At this point, for a marketing organization to answer questions like where’s my money going, what am I spending it on, that should be table stakes. How do you do all the other really cool, fancy stuff that you need money to do if you don’t know and you can’t...

How Equinix Established Collaborative Financial Planning in a Marketers’ Language

Sean Hiss, Director of Marketing Operations at Equinix, talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus have real-time reporting and visibility across their global organization. See Also: Sean’s advice to marketers on how they can #RunMarketingBetter Sean’s 4 Tips...

How FireEye Captures the Full Investment Picture with Allocadia

Danielle Evangelista, Marketing Operations Analyst at FireEye, talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers and empower them to tell the story of their investment. See Also: Danielle’s advice to marketers on how they...

How Bitsight Has Full Investment Visibility with Allocadia

Kory Himmer, Senior Manager of Marketing Operations at Bitsight, talks about how Allocadia helps his company run marketing by understanding their investments and predicting outcomes better. Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM),...

How Allocadia Built a Bridge Between Marketing & Finance at Cloudera

Carey Rutigliano, Director of FP&A at Cloudera (formerly Hortonworks), talks about how Allocadia has helped his team solve a budgeting challenge, improve alignment within the organization, and prove business impact. See Also: Webinar featuring Carey: Why & How to Break Down the Wall Between Marketing and Finance Cloudera Case Study Interested...

Customer Testimonial: Tim West, Box

Tim West, Senior Manager of Marketing Operations at Box, talks about how Allocadia motivates its marketers to run marketing better because it provides the framework for an ROI measurement that had never been possible before.

How Allocadia Improved Marketing Conversations and Decisions at Cloudera

Gina Reese, Senior Marketing Operations Manager at Cloudera (formerly Hortonworks), talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI. See Also: Gina’s advice to marketers on how they can #RunMarketingBetter Cloudera Case Study Gina’s colleague Carey Rutigliano, on...

Transparency Drives Better Decisions at NI

Helena Lewis, Chief Marketing Operations and Technology at NI (formerly National Instruments), talks about how transparency into how her team is spending, down to a campaign level, not only gives her visibility and insight but drives better decisions. See Also: Helena’s advice to marketers on how they can #RunMarketingBetter NI Case Study...

NI Has Better Data for Stakeholders Thanks to Allocadia

Zoe Marquardt, Marketing Investment Programs Manager at NI (formerly National Instruments), talks about how Allocadia makes her job easier. By improving the experience for budget editors, she is also improving the data that she is feeding her stakeholders. See Also: NI Case Study How NI Revamped Marketing Planning

Palo Alto Networks Reduced Time Spent Managing Budgets by 66% with Allocadia

David Cohen, VP Business Planning at Palo Alto Networks, talks about how Allocadia has reduced the time his marketing team spends managing their budgets by 66%. Interested in more marketing budgeting and spend management content?

Allocadia Improves the Marketer's Experience at Red Hat

Out of all the companies, Allocadia was the most customer-focused, with the most promising platform for the future and what we needed as a marketing organization as we grew. David Schermbeck, Business Analyst at Red Hat David Schermbeck, Business Analyst at Red Hat, talks about Allocadia helps his company run...

How Allocadia Helped Build the ROI Foundation at Akamai Technologies

We’ve really kicked off a pilot to not only mature our marketing organization when it comes to ROI, but also some of the finances processes that we didn’t necessarily have in place and the collaboration between the teams. Jorge Garcia, Senior Manager of Marketing Technology at Akamai Technologies Jorge Garcia,...

How Hitachi Vantara Tracks Return on Intent with Allocadia

What I inherited was a set of spreadsheets, and a process that relied on asking people what they were going to plan for the next twelve months, which was not reasonable… our planning process is very different now. Jeremie Audran, Director of Global Marketing Operations at Hitachi Vantara Jeremie Audran,...