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Allocadia Improves the Marketer’s Experience at Red Hat

Out of all the companies, Allocadia was the most customer-focused, with the most promising platform for the future and what we needed as a marketing organization as we grew.

David Schermbeck, Business Analyst at Red Hat

David Schermbeck, Business Analyst at Red Hat, talks about Allocadia helps his company run marketing better by giving marketers more time to do marketing.

Want to dive deeper? Check out our case study – How Red Hat is Building the Foundation for ROI

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at

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