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6 Ways Strategic MOps is Changing in 2021

2020 has been the most transformative year for businesses.

We’ve had to ‘adapt’, ‘pivot’, ‘lean in’ but most of all, depend on each other to see us through.

For strategic marketing operations leaders, the buck stops with you. With ownership over data, processes and technology, your revenue team depends on you to guide your organization forward in 2021.

Our CMO Julia Stead hosts Abby Ryan, Global Director of Marketing Operations at SAP Concur, and Dr Debbie Qaqish, Partner & Chief Strategy Office at The Pedowitz Group, to discuss:

  • The new mandate for leadership in 2021 and how to respond
  • The core elements of operational excellence to double down on now
  • How to resource your MOps team effectively with the right people and skill sets

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