Building Best in Class Marketing Ops: Strategies from Commvault & Workfront

As a Marketing Ops leader, you’re tasked with using tools, metrics, and smart investments to drive your organization to higher levels of productivity and performance. Elevating your Marketing Ops team to produce best-in-class outcomes is a journey worth undertaking, but ask any successful Marketing Ops professional and they’ll tell you that it’s also a challenging path filled with roadblocks and pitfalls.

As with most adventures, a world-class guide makes a world of difference. Tune in to hear Marketing Ops experts from Commvault and Workfront as they share their strategies, best practices and tech stack essentials that have helped them create some of the most successful Marketing Ops teams in the business.

With their guidance, you’ll learn how their organizations have:

  • Improved productivity from planning through to execution
  • Focused resources on the highest-performing activities
  • Gained real-time visibility and higher quality insights for better decisions
  • Reclaimed time for innovation

And more!

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at Allocadia.com

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