According to McKinsey, 83% of CEOs believe marketing can be a major driver of growth in the coming year – yet only 23% think that marketing is delivering on that agenda.
If you’re in planning season chaos – aka misaligned on goals, managing bloated spreadsheets, experiencing a lack of process and have no visibility into what your next best marketing action should be – how do you think you’ll deliver on the growth mandate?
In this webinar Scott Fehr, VP Strategic Solutions at Allocadia and Brandon Jensen, Director, Marketing Operations at Workfront will discuss why the status quo in planning is no longer good enough, the risks of poor planning and how to build an operational marketing plan that empowers efficient planning, optimization of resources and impactful execution. You’ll learn how to:
- Create an operational marketing plan that provides actionable insights
- Connect marketing goals, plans, resources and results to business outcomes
- Increase the efficiency of your people, time and dollars with a connected data set
- Apply best practices learned from the marketing organizations at Poly and Commvault