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How Marketing Ops Can Maximize Event ROI

If you’re a marketing ops pro consumed with improving operational efficiency and driving revenue at events, then this webinar is for you.

Events are a massive part of a marketing plan. They take considerable time, money and people to execute successfully and drive pipeline and revenue from.

But have ever you asked yourself, “what can I do differently in the lead up to an event that will directly impact results?” Or, “what are my MOps peers doing pre and post event to drive better results?”

Sam Melnick, VP Marketing at Allocadia and Kate Athmer, Director of Demand Orchestration at Integrate discuss the details in pre- and post-event operations that make the difference in driving pipeline and ROI.

In this 30-minute exchange, you’ll learn:

  • How to build an event revenue program in conjunction with Sales
  • The three critical things MOps pros do pre-event that directly impact pipeline revenue (trust us, these are not obvious!)
  • The tools and processes that can boost your efficiency and ensure better post-event results