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How Rapid7 Built an ROI Model for Growth

65% of marketers aren’t confident in their ability to measure the impact of their marketing investments. But few realize that ROI isn’t a math problem – it’s a marketing strategy to build and optimize plans and investments.

In this 30 minute virtual chat, you’ll learn:

  • The first three critical steps in building an effective ROI model
  • The new mandate for marketers to demonstrate marketing impact
  • How Rapid7 successfully built and implemented an ROI model from the ground up to accelerate growth this year