Data is the currency that drives business forward. However, marketing organizations are often lacking a strategy around their data. Many marketing organizations set their plan, start executing and then chasing their desired metrics without any real consideration of a data strategy. This leads to inconsistent and inaccurate measurements and long nights in Excel. The best marketing organizations solve this by building a foundation to set their data up for success—from plan, to budget, to measurements.
Watch this session with Allocadia VP of Marketing, Sam Melnick, to gain insights from 10 enterprise marketing executives, focusing on the 4 steps every marketing organization needs to take in order to create an optimal data strategy that leads to optimizing resources, maximizing results and ultimately making better decisions.