The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech

Speaker:Sameer Khan, Director of Marketing Operations, Direct Energy

Optimizing marketing performance is a journey. There’s no shortage of data, but we—in marketing ops— have to be the ones who make it work. On our journey to implementing an organization—wide attribution model, we debunked myths that were once thought of as facts, and created a framework to make decisions, grow, and ultimately provide our team with data and insights that are trusted by the entire organization. In this webinar, I’ll walk through the nuts and bolts of how we did it and share the framework that structured our journey from cost center to revenue generator.

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately maximize marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like VMware, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how your team can start running marketing at Allocadia.com

Request a Demo

We'd love to show you more of Allocadia! Tell us a bit about yourself and a member of our team will contact you to schedule a demo.

Sign up to learn more